Radio’s Recovery Involves Listening
It struck me late one evening – radio spends nearly all of its time trying to get people to LISTEN… yet they spend very little time listening themselves. I had a business
Revenue Management Systems address posting, BXF, Windows 7
In today's Traffic and Revenue Management System Intel Brief, we've gathered some questions from Larry Keene, CEO
"Radio's Entrepreneurs… Starting Your Own Business & Networking"
The Mentoring and Inspiring Women in Radio Group will be presenting a panel at the upcoming NAB Fall Radio Show
Broadcasters Will Start Selling Like Microsoft
Today TV content is pushed into the household without a consumer feedback loop. As television becomes response driven -- through interactive television
How to jump start your return on expenses
What do you do when the going gets tough? When the going gets tough, the tough start cutting. The commonly accepted reaction to an...
Dallas’ The Ticket increases cume, engagement with mobile marketing
Sports Radio 1310 The Ticket, is a 24 hour fast-paced sports personality radio station located in football-crazed Dallas. Like all radio stations, The Ticket is always looking for ways to
Hotels cut prices, need guests (and should advertise)
For broadcasters who are seeing ad revenues shrink in the recession, it is hardly surprising that hotel chains are having
Use newspapers to swim against the tide
The recent Veronis Suhler Stevenson five-year outlook on communications revenues sees the technology challenge as the greater of the two for traditional media outlets like television, radio and newspaper.
All Media Is Local: Work local. Buy local. Play local. Eat local.
Have you noticed recently the trend toward localism? By localism I’m referring to consumer’s affection for supporting
Google is no match for the digital spectrum
Google's search technology is becoming obsolete. While not easy to see spectrum technology drivers today, within the next five years digital broadcast television
New emergency alerting system offers direct benefits to broadcasters
Across the country radio stations provide the voice of the people and a voice to the people. From talk radio to popular music, radio broadcasters share a common thread regardless of
Splitting 30 second commercials
Companies that have multiple brands are continuously faced with the difficult choice of allocating the marketing priorities, particularly for television advertising. Which brand will be the priority in the upcoming year
Tips for Navigating Through the Bankruptcy Courts
Not only are our industry’s credit and collections professionals dealing with a larger number of clients in bankruptcy, they are facing new and different problems. One of the most noteworthy
The (Not So) Final Word
As we wrap up our last week, I’ve had a chance to really reflect on the state of affairs in the radio and creative business. It’s a tough time out there and there is all kinds of change afloat
Small business needed to drive recovery
One of the keys to getting through tough economic times is putting people to work so that they are free to spend money and do their part to enrich the economy