Making Money from Streaming News Video

I attend a lot of conferences and seminars that focus on video streaming and television content creation for web. Speaker after speaker will be up on the platform, talking about the potential of

Sponsorship ID: Is it really a big deal?

Ok, you say. I’ve watched out for absurd claims in advertisements and so I’m clean with the FTC. What do I need to do to keep that pesky FCC off my back?

Tease Future Weather, Not What's Happening Now or in the Past

Weathercasters have a familiar rhythm to their forecasts. They start with the current conditions, show developing weather, then make

Will consumer’s auto motives lead to sales?

As we reported earlier this week in RBR/TVBR, the bill known as Consumer Assistance to Recycle and Save (CARS), and even better known as

Ask for the Pony

It breaks my heart to see broadcast sellers toiling away day after day chasing and servicing little piddly accounts when they could easily be asking for and getting real money.

Revenue Management Systems’ latest advancements

In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic Directors'...

Why would iPhone have an FM Radio?

A couple of weeks ago there was lots of industry buzz about Microsoft’s Zune adding HD Radio technology. Broadcasters, ever optimistic about HD

A solution for the Radio-Mercury Awards

Don't know how many of your readers submitted ads to this year's Mercury awards, but those who did were undoubtedly as disappointed as I...

$2,500+ for Thirty Seconds: “Don’t Tax That Dial!”

The NAB recently announced a contest, open to all over-the-air U.S. broadcast radio stations, to create a thirty-second political spot encouraging defeat of

Digital Commencement

Today, we are nearing an auspicious occasion in all of our lives. Just as our college seniors around the country line up, preparing to walk across the stage to accept their diplomas

Pandora Creates High Profile Sponsorship for Brita

Always the innovator, Pandora launched a new ad product last week that gave listeners a first listen to the new Dave

The Next Generation of News Branding

For a lot of years local TV news has stayed away from more contemporary advertising tactics and stuck with tried and true creative campaigns born in the 80s and 90s. There are more than 500

Radio’s Worst Enemy

Now that GM has filed for Bankruptcy, it got me thinking about the state of radio. How much different is GM from Radio as an industry? Not much. GM became its’ own worst enemy

What Twitter can teach us about broadcasting

This week Advertising Age magazine published a list of the 25 media people you should follow on Twitter.  Their first pick was Pete Cashmore,...

Bringing more value to advertisers through creative partnerships

Even though the current economic slowdown is like no challenge seen by the advertising industry over the 15 years