The future of Radio advertising

Eric Ronning, President/Sales TargetSpot.com, says we were on the mark with our ideas on the future of radio advertising from our Weekend Report: The key...

A future revenue model for radio?

What might the future hold for the radio revenue model in the next few years? Let’s face it—advertising is drifting towards new media and away from

Small business owners have different stimulus ideas

Efforts by Washington politicians to stimulate the economy aren’t being felt on Main Street. A survey of small business

Key to surviving recession

When looking over a constricting budget, a business decision maker can’t help but rank line items by perceived importance. You have to have a...

General Mills Thrives In Bad Economy

Back in November 2008, I wrote an article for RBR on the importance of marketing during tough economic times (It’s The Great Depression Charlie Brown). The piece examined lessons on

The Station Log

It’s been nearly a generation since the regulatory reform dockets in which the FCC cleared “regulatory underbrush” from its regulations

Dr. Laura Schlessinger

Dr. Laura Schlessinger offers no-nonsense advice infused with a strong sense of ethics, accountability, and personal responsibility; she’s been doing it successfully for more...

Sports Fans: If You Stream It, They Will Listen

Spring training is about to begin in Florida and Arizona, and baseball fans can easily stream audio or video games for their favorite teams online. According to

Long commutes + construction = opportunity

Radio is the medium occupying the beachfront property in the world of commuting, and dual forces are conspiring to increase the property’s value

Top Line Decisions

Times are tough, maybe the toughest you have seen. Your employees are nervous, your suppliers shaky, your customers flaky and your bankers in hiding. The big government bail out truck

Banks could use some help from broadcasters

Federal officials are pressing banks to find and serve unbanked and underbanked people in their communities. But the first-ever national survey by the FDIC finds that most banks aren’t having

Phat phones without fat fines: Avoid getting "Hung Up" at the FCC!

"Let's surprise someone in our listening area and put them on the radio. Call them and broadcast the conversation. By the time they figure...

If There Was Ever a Time….

With Sirius/XM preparing for a possible chapter 11 filing is there ever a better time to work on the radio “perception” problem? Would you buy a satellite receiver from a company

A “Sales Stimulus Package” for Broadcasters

I assess the power of a will by how much resistance, pain, torture it endures and knows how to turn to its advantage. --Friedrich...

Why you might not make it

The media world is in the midst of a tectonic shift. The old currency—how much it costs to make a thousand impressions—is being replaced by a new currency—one that values