What You Should Know About A Big TCPA Ruling
The D.C. Circuit has just issued a long-awaited decision involving the Telephone Consumer Protection Act (TCPA). According to Scott Delacourt and Eva Reed of Wiley Rein LLP, this has "widespread implications for broadcasters and other media companies that rely on modern calling equipment (including text messaging) to reach their audiences." How could this decision, which resolves an appeal of the FCC’s 2015 Omnibus TCPA Order with a unanimous panel but a split decision on the merits, impact your radio or TV station?
5 Thinking Habits of the Mega Successful
Sales expert Barrett Riddleberger often comments on achieving sales success
Radio needs to revamp its sales process
My words often don't jive with the direction radio executives are taking. This comes from a belief that started around the time consolidation began:...
An Important Audience-Research Agenda for 2012
The event brought together some 200 researchers and other industry professionals
Ad spending trending upward
2015 global advertising will grow at a slightly slower pace than it did in 2014
Stocks: A Tale of Two Media
The week of March 23-27 wasn’t ubiquitously good for radio, but overall it was a great week for three companies and a decent one...
FCC report finds negligible impact of LPFM on commercial FM stations
Directive of Congress, the FCC
Addressable TV Ad Spend: Massive Four-Year Growth
The Video Advertising Bureau has released an in-depth guide for marketers analyzing all aspects of addressable TV—including investment projections and 10+ real-world case studies provided by companies including Xandr, Comcast Spotlight, Verizon Fios and Spectrum Reach.
Getting LGBTQ+ Inclusion in Advertising Right
Looking for ways to make your LGBTQ+ advertising strategy more effective? Here are three tips from the team at Kantar worth considering, if this high-income, big-spending consumer group is of interest to your broadcast media properties.
Grab the Grail
The Radio transition to digital is progressing a lot slower than original predictions a decade ago—HD’s promise has yet to come close
Marketing 101: Create A Landmark and Get Recognized
In this Media Information Bureau encore presentation, we chat with Lauren L. Darr, President of LOI International, on many landmark examples that range in price and difficulty. For Darr, Landmarks are only limited by one’s imagination.
April Trading Stays Stuck in First Gear
We had a station-trading week in which one deal accounted for almost all of the value
Nancy Hill: The AAAAs mission
In part II of our AAAAs CEO Nancy Hill Interview, we asked her about why she took on the leading role at the AAAAs...
A nifty 50 hours at the Indy NAB/RAB
Veteran radio observer and operative Clark Smidt made the rounds at the Radio Show in Indianapolis
The New Way to Plan Media
In the beginning, media allocation was a rather simple matter. Limited media forms and the thirst for knowledge and information by consumers almost guaranteed media exposure and, therefore, advertising exposure.