When the Going Gets Tough, Toughen Up Your Collections Efforts
No advertiser wants to cut back on advertising, especially when there are fewer customers walking through the door. These tougher times may give media...
PSA challenge for radio, TV and cable insertion
It has occurred to me that as the huge inventory of our various media go unsold day after day after we have a unique opportunity to help the less fortunate besides helping non profits
HD Radio: The latest developments
How Serialization Benefits Radio Broadcasters
By Tom Rucktenwald and Hugo Latapie of NDS Americas
Platform operators in satellite and cable TV have successfully used serialization for...
Teasing Actionable Components in "How to" Stories
Good actionable information is a big part of most newscasts. Health and consumer stories are usually packed with specific
Keep their numbers handy; Holidays advice
An idea… in the studio, control room, whatever it’s called at your facility, there should be a list of all clients and their phone...
Tom Birch looks at the new ratings battle
When it comes to the radio ratings business, Tom Birch knows what he’s talking about. He founded Birch Radio, sold it to VNU (now...
Indecency: Setting A ‘Fleeting’ Precedence
The interest in the FCC's indecency enforcement and the Supreme Court's taking of the "Golden Globes" case remains a topic of heavy of speculation....
Indecency and The Supreme Court
We recently talked about what we can say on the air. You probably think the FCC has not been very helpful in guiding broadcasters. Well, that seems to be
The Internet Radio Association
Last week the Interactive Advertising Bureau (IAB) announced several major initiatives designed to standardize many elements of working with interactive ad campaigns and publishers. The initiatives encompass everything from
It’s The Great Depression Charlie Brown!
Put on a happy face! Not so easy when we see the government bailing out American industry, Wall Street making wild swings, jobs being...
Local Internet Radio is the New FM!
I believe Local Internet Radio is the future. XM, Sirius and even the vaulted HD-Radio are toast. HD-AM doesn’t work and who wants to spend premium money
What cookies can teach us about news branding
If you examine the great brands of the world you'll notice something funny about them. Feeling them is easy, but describing them in words...
The Measure of Success…starts with the smallest decisions and tasks
I proceeded to share a story about a client that needed more than just getting the order and producing the copy
The ‘Community of Communities’
Nexstar’s eMedia strategy is not to be ‘all things to all people’, it’s more about reaching an audience with relevant / fresh content; applicable...
Internet radio – a bright spot for HD
Last week the Wall Street Journal's Sarah McBride wrote an article questioning the future of HD Radio. While the tone of the article is not very optimistic for HD