Christmas dollars
Here is one that may help generate a few bucks during the Christmas season. Each day-have the “Merchant of the day-business of the day”
Navigating through tough times
The global financial mess we now find ourselves in is about as bad as anything I’ve seen in 25 years of financing broadcasters. Many of us remember
iPhone and Internet Radio
According to the iPhone apps store, 3 mobile streaming music applications rank in the top ten free music apps. This is great news for Internet radio! iPhone is the first widespread
Utilizing Sound Effects
A lot of pressure is placed on narrators to voiceover the best possible radio advertisement. There is one important aspect of advertisements, however, that has nothing to do with the narrators
Let’s Grow Up and Eat at the Big Table
I used to have a sales manager who mixed metaphors. One day he announced to our staff, “We’re fighting tooth and nail over bones.” ...
The Financial Manager's Perspective: Following the Money
The best Way to give advertisers what they want is by ensuring that we are serving our audiences. A couple of weeks ago
Five tips on why you should network in a recession
Everybody knows that networking is growing in popularity. There are social networking sites like MySpace, FaceBook and Business Networking sites such as
The Skinny on False Weight-Loss Advertising…and Other Big Fat Lies
There’s not an easy answer. The real question is; can you run an ad
Streams and Podcasts are Great News
A recent survey conducted by News Generation, a public relations company with an expertise in radio
Laura Ingraham: The big fix for dull, predictable talk radio
Always articulate and entertaining, Talk Radio Network’s "The Laura Ingraham Show" has been addicting legions of listeners
Dude Part 2 Cigars Cigarettes and Bongs
Yesterday, we talked about some fairly bizarre advertising requests for a smoking product, cannabis, or as it's more popularly known, "weed." But what about
Challenges are Opportunities to Make Better Decisions
It’s never a good time for a crisis. Even so, the financial predicament that we’re facing couldn’t happen at a worse time
Tease promo writing secrets from the movie trailer masters
In today’s article we learn how to inject a compelling promise of a complex story right into the opening line.
Dude! You Can't Advertise Smokes, Right?
Well, no, not exactly. You cannot advertise or plug cigarettes or little cigars, but the other stuff? Well, not snuff
Success Stories: ESPN Audio’s John Fitzgerald
It’s time to write a series of success stories about radio, against all of the negative news. What is it that ESPN Radio is doing that’s working so well?