Obstacle Delusion
The other day my wife Nancy meant to say the words, “optical illusion” but instead what came out of her mouth was “obstacle delusion.” Pretty funny. I guess that would be one of those things you
Could The Rick Dees-Era KIIS Be Radio’s Recipe For Success Today?
In these COVID-19 times, a little feel-good nostalgia could provide some new inspiration and ways to propel growth, even when you think the worst. This involved listening to one of the most-revered Top 40 stations L.A. ever saw. No, it's not 93KHJ. Rather, it's the Rick Dees-era KIIS-FM. Why it was so successful could bring big riches to you in 2022, our editor-in-chief says.
Could Fed Regulation Of Facebook Have Unintended Consequences?
American Enterprise Institute columnist and blogger James Pethokoukis believes that, like many Capitol Hill observers, "writing a bill is a whole lot easier than building enough consensus to pass one, especially in a contentious Congress in a midterm election year." That said, what should the Federal government do to regulate Facebook? Here are his thoughts, which could result in action that has unintended consequences on your ad revenue.
Playing Monopoly with Larry Patrick
A look at broadcasting from a man who gets to play Monopoly for a living.
2014 Forecasts: Midterms, Olympics to provide big boost–Part I
RBR-TVBR Exclusive: In this, our 10th yearly forecast from
Train Your Staff Unless You Want to Keep Losing Them
DeLier Group President Mike DeLier urges executives to think of staff training as a priority.
Finding the radio faves of your young TV audience
Finding the radio faves of your young TV audience
Chances are your loyal TV fans are not with you all the time; in fact, it is flat out guaranteed that they are tuned out when they are operating a vehicle. But at these moments, there is a very good chance they are listening to the radio. And with the help of the exhaustive research of Prosper Insights and Analytics, we can help you pinpoint their location. Today, a look a six young-skewing television audiences.
How to Maximize Your Chances of Getting “OPM”, Part II
By John R. Brooks and Erwin G. Krasnow, Esq.
Last week we talked about the importance of a good business plan as part of a...
Technology makes media redundant
Brand (n): a class of goods identified by name as the product of a single firm or manufacturer. (Source: Merriam-webster.com) What do the media
The importance of using talking points in commercials
From his new book for local business owners, Think like an Adman and Sell like a Madman: People usually don
The ‘Auction 101’ Broadcaster’s Guide to Spectrum Valuation
With another FCC spectrum auction in the books, many broadcasters may be interested in taking stock of the value of their spectrum usage rights and the likelihood that they may have an opportunity to monetize their spectrum in the future. Ari Meltzer of Wiley Rein LLP is happy to help with this guide.
Some prognosticators say the holiday glass is half full
Why all the gloom and doom? It’s the holidays! People don’t want to end the year sitting around fretting about a sour economy and...
Norman Pattiz back in-game, putting on a full court press
Westwood One founder and Chairman Emeritus Norm Pattiz back at the helm as a full-time consultant. Last two months Pattiz has put on a full court press against all competitors
Political Ad Targeting, Tied To Product Preference Data
For candidates seeking to reach the right voter, there’s now a way to match electorate profiles based on their consumption preferences. Thanks to programmatic advertising platforms, media buyers can target groups based on consumer preferences. And, this extends to declared political party affiliation.
Promotion best practices for holding audiences into late news
What can you do to hold an 11pm audience into the late news? 1) Make sure your prime topicals are flawless. Remember that more...