Five tips on why you should network in a recession

Everybody knows that networking is growing in popularity. There are social networking sites like MySpace, FaceBook and Business Networking sites such as

Utilizing Sound Effects

A lot of pressure is placed on narrators to voiceover the best possible radio advertisement. There is one important aspect of advertisements, however, that has nothing to do with the narrators

The Live + 3 issue, as explained by Pat Liguori

There is still a good bit of confusion and controversy out there regarding Nielsen’s Live + 3 ratings. TVBR talked with Pat Liguori, ABC...

Let’s Grow Up and Eat at the Big Table

I used to have a sales manager who mixed metaphors.  One day he announced to our staff, “We’re fighting tooth and nail over bones.” ...

The three things local direct clients really need from their media representatives

1. A good reason to return your call-Like you and everyone else these days, your client is bombarded with spam.  But unlike you, your...

How to Sell Local Direct in a Recession

By Paul Weyland  1. Avoid negative talk.  Get out of the office and go see clients face to face.  Don't listen to the doom-and gloom-sayers that...

How to Make the Offer Your Local Client Can’t Refuse

If every time you saw or heard from me I solved a problem for you, would you be glad to see me? Would you take my call? Sure you would. You could have that same effect on local direct clients.

Great Idea in One Minute: Accounting/bookkeeping services

Situation: Although the April 15th deadline has passed, there are many individuals and businesses looking for new accounting firms.  I talk to accountants and...

An Open and Shut Case on Garage Doors

Situation: There is nothing more frustrating than a broken garage door. Garage doors are complicated and eventually all of them need service or replacement.

Getting the most mileage out of your sponsorship

Auntie Mame proclaimed: “It's a time for making merry, and so I'm for making hay. Tune the grand up, Call the cops out, Strike...

Talk radio: the real revenue generator

Here’s some interesting data on just how powerful the talk radio medium is as a revenue generator–it’s mind blowing stuff. A while back, I had my staff analyze

Sales Tip: Anything You Can Say, I Can Ask Better

I was reading a column in our local paper, and the columnist said, "My son-in-law should be a salesman

Content and delivery in the new media world

We spoke with a few TV station news directors about new forms of content gathering and delivery they’re

Baseball on the radio—a tangible product

Baseball on the radio is the consummate double-play; they were made for each other. Vin Scully, Ernie Harwell, Mel Allen, and Jack Buck are...

Multi-platform sports marketing

Much has been written recently regarding the increasing challenges marketers face in trying to reach today’s time-pressed, mobile, and multi-tasking
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