Integrated Marketing – Grab vs. Growth

I’ve been working with the internet since 1996, and full-time since 1999. In many ways it feels more like 20-years due to the rapid-speed at which technology

Marketing News without Marketing Directors

The problem is that most of us are so in love with our own products, that we lack the healthy objectivity required to truly understand a customer's less passionate feelings about what we do.

Maximize success of your ad sales and traffic conversions

We have compiled a quick hit list of the 5 major steps you should consider to ensure success

Internet Radio and Online Coupons

Coupon sites were the fastest growing online category in November, according to a new report by eMarketer. More and more consumers are relying

Social Media Marketing Mistakes You Don’t Want to Make

In last week's article I talked about how media companies are changing their tactics to successfully integrate social media into

Opportunity: Automotive Service

Dear Friends: On my recent calls to top advertising people at General Motors, Ford and Chrysler – all are screaming the same thing: “CARS...

Programming the extra minutes of internet radio ad breaks

Most online radio stations are filling their breaks with all national PSAs. People view this parade of diseases

“Mass” vs. “Me”

Understanding the difference between “mass media” and “me media” is a pivot point for radio creating innovative ideas that present triple-win scenarios which benefit advertiser

Cutting DSO: A Good Defensive Strategy for Tackling the Economic Downturn

The beach umbrellas are back in the shed, the kids are back in school and the NFL is

Marketing TV Brands with Social Media Optimization

You've probably heard of SEO, search engine optimization, but there is a new term you should be familiar with, SMO, which stands for social...

Being Interruptive Well

The beginning of a radio advertisement is without question the most important part. As a result, much of the focus of radio ad creation should be on the beginning and how it will

Top Line Findings on the Retail side

Looking forward on how consumers are adjusting to the world around them, this information gives key indicators on how your local sales

Social Media Marketing Tactics for Broadcasters

In last week's article, I talked about the new techniques of social media optimization. These are methods used to increase a product's viral buzz factor. It is all about

Coaxing the givers out of would-be Grinches

Knowing in advance the current trends on consumers spending habits and what is pushing their intentions on what to buy and when is a key in increasing your sales

Create Powerful Content! To Get, Keep and Grow Your Audience!

A while back, while helping a friend clear out her aunt’s estate, (her aunt being a woman who never threw anything out
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