How to Raise the Bar on Local Client Budgets
These next few weeks are critical for radio and television reps trying to lock in 2011 local direct ad budgets. The question is, even in a recession, are you asking for enough, or are you leaving
Obliterate Your Competition With These 7 Unstoppable Differentiators
Trust – it’s a key component to most business transactions
An Open and Shut Case on Garage Doors
Situation: There is nothing more frustrating than a broken garage door. Garage doors are complicated and eventually all of them need service or replacement.
Marketing TV brands with social media optimization
You've probably heard of SEO, search engine optimization, but there is a new term you should be familiar with, SMO, which stands for social
Get the most of trade shows and conferences
For several years, companies have been cutting back on the amount of trade shows and conferences that they participate in. Stations have also been...
For commercial ratings – specific is better than average
Both Kantar Media and Rentrak conducted analyses that provide individual ratings of the Super Bowl commercials
Want an order? Find out what they’re buying! Then create it!
There is a Zig Ziglar story of his making an offhand remark about “also” selling fine china (to a woman he had pitched pots and pans to) ends with him learning that she had put aside money
Small business needed to drive recovery
One of the keys to getting through tough economic times is putting people to work so that they are free to spend money and do their part to enrich the economy
How To Cope With Changing Tastes? Look to Pepsi
By acting like Pepsico, radio can greater respect from the brands that these radio stations are emulating.
Stand by your brand
"Make one point." "Make it simply." "Make it something worth listening to." Sounds easy, doesn't it? Find out what people want and give it...
The Role of Traditional Media in Social Media Campaigns
Facebook may have enough users to be called the third largest country in the world, but a very small portion of their citizens are visiting your client
Better Conversations Equal Better Ad Sales
To stay abreast of the latest in ad sales training, Ryan Dhorn often listens in on fellow sales coaches to learn and observe. "What seems so odd to me is the lack of common sense in what is being taught today," he laments. Here, Dhorn shares why the need to "perfect your pitch" is so off base that he's amazed that people still try and teach this age-old way of selling.
DRTV marketer’s advertising strategy in a down market
Timing Isn’t the Only Thing….. It’s Everything. The expression “you fish where the fish are” is an appropriate strategy for
Voice-Over: The Secret Sauce for Good Branding
Voice talent can help your branding.
Five Qualifying Questions To Ask Your Sales Reps
Tired of your reps quoting buyers and then not getting a signed contract? Help your sales reps build a robust pipeline of qualified prospects with these five "powerful" questions, offered by veteran sales consultant and influencer Barrett Riddleberger.