‘Automated, Performance-Based Media Buying’ For Local TV
The company gaining attention for its "cross-screen, multi-touch attribution" across all linear and digital television content has partnered with the cloud-based SaaS platform used for media buying and media planning developed in 2016 by Hudson MX.
What Are The Six ‘Commercial Ruts’ To Avoid?
On September 14 at the Radio Masters Sales Summit in Cincinnati, longtime radio sales and marketing trainer Jeffrey Hedquist will offer tips on how to create commercials for your client that are more effective and easier to produce. Ahead of the two-day event, which features an array of speakers focused strictly on sales, sales marketing, and sales management, we revisit Hedquist's thoughts on how to make an audio commercial bring greater ROI for the advertiser.
Landscape has changed for "American" cars
With Chrysler now merged with Fiat, after having un-merged with Mercedes Benz and then going through bankruptcy, and General Motors now going through
Advertising opportunity: Homeowners insurance companies
Talk about an industry that needs to improve its public image. An annual survey by J.D. Power and company has found that consumer satisfaction with homeowners insurance companies has fallen to a five-year low. Now in
Brand with promo items that fuel your tribe
Promotional items are a great way to keep your station call letters or company name brand in the mind of your audience and customers...
When to ask for the order
Closing is simply the art of using subtle methods to look for buying signals (interest or lack of interest in your proposal), draw out any and all objections and leave with an order. Here are some closing techniques
Ranking cars for buyers who seek comfort
Oh, and did we mention that these customers are also budget conscious? The folks at Kelley Blue Book’s www.kbb.com have ranked the 10 most...
Toothless Commercials Don’t Work
RBR-TVBR Exclusive: I’ve been hearing salespeople complaining about their clients turning up their noses at effective advertising campaigns, opting instead for cliché-infested spots that...
New York City Spotlights
The Radio Advertising Bureau held its Mercury Awards Wednesday evening June 5, showcasing an outstanding collaboration among ad agencies, creatives and radio spot value. Many attendees suggest the awards highlight production departments holding the key to our future success. RAB CEO Erica Farber and her staff did a magnificent job.
Collecting Unicorns
Unicorns are rare and magical creatures. In the European folklore of the Middle Ages a Unicorn was depicted as a white horse or goat-like creature with a long golden horn imbued with magical properties located in the middle of its head. They were commonly described as wild creatures and symbols of purity and grace that could only be captured by an innocent soul. But, I have another way to describe them…
Give away your best ideas!
What can we do to separate ourselves from all others in the sales field? What can we do to enable ourselves to thrive and not just survive in the media sales world for decades to come? There are many necessary action steps we need to take to achieve the questions asked above but one that I believe works best is to
5 Things Smart Sales Managers Do to Hire Great Sales Reps
xPotential Selling CEO Barrett Riddleberger shares tips on finding great salespeople.
Ten Great Spring Reads That Can Boost Your Sales Wisdom
Barrett Riddleberger is a sales trainer who has invested the last two decades of his life helping salespeople and sales leaders become more successful. In this Media Information Bureau column, Riddleberger offers a little "spring reading," with the 10 books that he recommends the most to people seeking new inspiration in their sales career. Only one of these books is about sales.
More Key Questions To Ask Sales Candidates
Clients of Media Information Bureau featured columnist Barrett Riddleberger, an expert sales training coach, often ask him the following question: "What are good interview questions to ask sales candidates?" A previous column on the topic proved so popular that's he has followed it up with another 10 revealing interview questions to present to sales candidates.
Six ‘Commercial Ruts’ To Avoid
On Thursday RBR+TVBR offered commentary from Editor-in-Chief Adam R Jacobson on how the biggest problem with TV and radio spots may be content-related. Today, Jeffrey Hedquist offers his thoughts on how to make an audio commercial bring greater ROI for the advertiser. "If your commercials sound like commercials," he says, "listeners will probably ignore them."