Consumers could confound experts
The last time we saw the economic mood rings worn by CEOs, they were pretty gloomy, and general grumpiness about immediate prospects for radio and
Broadcasters Dominate All Screens With Clickable TV
The key to revenue growth for broadcasters is to offer consumers a way to access an integrated digital media experience across three devices (television, mobile, and Internet) on their own
Automotive Advertising: It's more than just "The Deal"
This series is designed to help you help you get more automotive advertising dollars, even in a recession. Just because the economy is sour...
Radio’s Recovery Involves Listening
It struck me late one evening – radio spends nearly all of its time trying to get people to LISTEN… yet they spend very little time listening themselves. I had a business
Broadcasters Will Start Selling Like Microsoft
Today TV content is pushed into the household without a consumer feedback loop. As television becomes response driven -- through interactive television
Dallas’ The Ticket increases cume, engagement with mobile marketing
Sports Radio 1310 The Ticket, is a 24 hour fast-paced sports personality radio station located in football-crazed Dallas. Like all radio stations, The Ticket is always looking for ways to
Hotels cut prices, need guests (and should advertise)
For broadcasters who are seeing ad revenues shrink in the recession, it is hardly surprising that hotel chains are having
Use newspapers to swim against the tide
The recent Veronis Suhler Stevenson five-year outlook on communications revenues sees the technology challenge as the greater of the two for traditional media outlets like television, radio and newspaper.
Splitting 30 second commercials
Companies that have multiple brands are continuously faced with the difficult choice of allocating the marketing priorities, particularly for television advertising. Which brand will be the priority in the upcoming year
Small business needed to drive recovery
One of the keys to getting through tough economic times is putting people to work so that they are free to spend money and do their part to enrich the economy
Obstacle Delusion
The other day my wife Nancy meant to say the words, “optical illusion” but instead what came out of her mouth was “obstacle delusion.” Pretty funny. I guess that would be one of those things you
Be wary of touring the interactive marketing jungle without a guide
In today’s online marketing world, marketers and agencies need to do more than just stay on top of the latest trends and technologies. They need to have a clear understanding of how
SMART Campaign Strategy
The SMART system is from Paul J. Meyer’s “Attitude is Everything.” In it, he details goal construction and strategy that enables completion, rather than having goals with a 50/50 outcome
Satisfied car shoppers become car buyers
Just as sales force quality varies from station to station in broadcasting, the quality of the staff on the showroom floor plays a big role in the success of
Landscape has changed for "American" cars
With Chrysler now merged with Fiat, after having un-merged with Mercedes Benz and then going through bankruptcy, and General Motors now going through