Educating new AEs and fixing bad habits
First a quick introduction, my name is Dennis Heinz and I started my radio career in my parent’s basement with a Lafayette AM transmitter I bought at Radio Shack. I was on the air for a whole 6 blocks of our neighborhood when I was 16
Chapter 11 to Revenue Heaven
Why Your Salespeople Can Save Your Business from Bankruptcy, and How to Get Them to Do It: You don’t need to be a genius, or even read the newspapers, to know that the U.S. economy is in serious trouble
The Live + 3 issue, as explained by Pat Liguori
There is still a good bit of confusion and controversy out there regarding Nielsen’s Live + 3 ratings. TVBR talked with Pat Liguori, ABC...
How do you respond to a bully?
Last year American icon Anheuser-Busch was assimilated into Belgium-based beer borg, InBev.
According to recent stories in Ad Age and elsewhere, it appears the Clydesdales...
The future of Radio advertising
Eric Ronning, President/Sales TargetSpot.com, says we were on the mark with our ideas on the future of radio advertising from our Weekend Report:
The key...
A future revenue model for radio?
What might the future hold for the radio revenue model in the next few years? Let’s face it—advertising is drifting towards new media and away from
Key to surviving recession
When looking over a constricting budget, a business decision maker can’t help but rank line items by perceived importance. You have to have a...
General Mills Thrives In Bad Economy
Back in November 2008, I wrote an article for RBR on the importance of marketing during tough economic times (It’s The Great Depression Charlie Brown). The piece examined lessons on
Long commutes + construction = opportunity
Radio is the medium occupying the beachfront property in the world of commuting, and dual forces are conspiring to increase the property’s value
Banks could use some help from broadcasters
Federal officials are pressing banks to find and serve unbanked and underbanked people in their communities. But the first-ever national survey by the FDIC finds that most banks aren’t having
If There Was Ever a Time….
With Sirius/XM preparing for a possible chapter 11 filing is there ever a better time to work on the radio “perception” problem? Would you buy a satellite receiver from a company
A “Sales Stimulus Package” for Broadcasters
I assess the power of a will by how much resistance, pain, torture it endures and knows how to turn to its advantage. --Friedrich...
Why you might not make it
The media world is in the midst of a tectonic shift. The old currency—how much it costs to make a thousand impressions—is being replaced by a new currency—one that values
Financial institutions have image problem
The public has little trust in financial advisors, insurers, and other financial services companies, according to a survey conducted by Lightspeed Research
A web assessment for radio
Here are some questions that Radio broadcasters can ask themselves, when trying to assess their online revenue strategy: Is your corporate Interactive VP well versed in