Finding Viewers’ Missing Link

In last week's article I wrote about how to use ad timing and niche audience targeting to lure television audiences .  This week, I...

One-Trick Pony Television Marketing

Most station outside media advertising budgets have simply disappeared in the past few years and they are unlikely to come back any time soon.

Direct Response Advertisers and Internet Radio

Direct response advertising will be popular in 2009 as advertisers focus on results and more inventory is available

Changing Writing Style to Build Strong Characters in Promos

There are promos that speak to the head and those that speak to the heart. A majority of news stories are designed to

Make Internet Radio Work for Advertisers

Online ad dollars are going to be more heavily tied to ROI during 2009 than ever before. JP Morgan has updated an annual report...

Plan to Succeed

You will not survive an economic slowdown by simply hoping that you sell more or your current customer base buys more. Account planning

More Holiday ideas for sales

Another year has blown by. Now with the economy so bad, I saw a doghouse with a “foreclosure” sign on it, the dreaded first quarter is on the way, and some ideas are needed to

Match Your Advertisers with the Content

RAB's Radio Training Academy teaches the value of prospecting for advertisers whose typical customer is a good match with the station's typical listener. You'll get more appointments and have a higher success rate at closing them

On the Spot – If it doesn’t Sell it Doesn’t Matter

Having just returned from the South African Radio Forum I have discovered again that we in the States are not alone…especially when it comes...

Interep’s Local Focus Radio is recharged and reunited with Focus 360!!

We know that there is a tremendous opportunity for a Sales Organization to both sell and to market local radio to national advertisers and agencies. The Local Focus Radio Team, re-united with its

PSA challenge for radio, TV and cable insertion

It has occurred to me that as the huge inventory of our various media go unsold day after day after we have a unique opportunity to help the less fortunate besides helping non profits

Keep their numbers handy; Holidays advice

An idea… in the studio, control room, whatever it’s called at your facility, there should be a list of all clients and their phone...

What cookies can teach us about news branding

If you examine the great brands of the world you'll notice something funny about them.  Feeling them is easy, but describing them in words...

Utilizing Sound Effects

A lot of pressure is placed on narrators to voiceover the best possible radio advertisement. There is one important aspect of advertisements, however, that has nothing to do with the narrators

Let’s Grow Up and Eat at the Big Table

I used to have a sales manager who mixed metaphors.  One day he announced to our staff, “We’re fighting tooth and nail over bones.” ...