For Better Radio – Hold the Phone
How do you get listeners to remember a phone number?
Bringing CPG Back to TV for the Long Haul
Against growing competition with e-commerce, direct-to-consumer (DTC) and big tech, CPGs are focusing on data-driven targeting and measurement to combat fragmentation across the TV ecosystem. CPG's unique success during the pandemic pushes this evolution to the forefront, says LiveRamp TV Chief Strategy Officer Jay Prasad.
How to monetize your multicast TV stations
In June, TV made the first major change in its delivery since the advent of Color. Digital TV…now mandatory by the FCC for all high power stations in the US
Welcome to No-Brand Land!
Broadcasting executives spend millions building their radio station’s brand in the marketplace. But, is it being spent it in the right place?
A marketer's greatest...
A New Digital Strategy for Radio: Is Revenue Sharing for Me?
The short answer is
The Outlook For The North American Sports Market
The 2017 edition of the PwC Sports Outlook, which updates PwC’s perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth, has been released and is now available for public consumption. This year’s edition refreshes PwC's five-year revenue forecasts through 2021 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising. Here are all of the details, as your media properties may include broadcast stations that offer sports talk or sports play-by-play -- and may account for a significant portion of your company's quarterly revenue.
When to get up and leave the client meeting
To heck with the rest of your proposal. GET UP AND LEAVE.
Where advertising budgets really come from
The last time I saw my dentist for a routine cleaning, her assistant took my blood pressure. I asked her why, and she told me that more people visit the dentist than the
Six ways to improve your social media marketing
The shifting of social media strategy and outlets--the game will never stop changing. The second you might think you have an inkling of how to do something new questions arise. Do I pay for sponsored posts on Facebook?
Getting with the Programmatic Program
Digital is here to stay in just about every way
What’s in your tool box?
Open your briefcase—or your laptop…or your tablet. If your selling tools consist of antenna height, wattage, music playlist, personality line-up, bumper stickers and a rating book, you may need a new tool kit. Dig down to the bottom.
Why sports marketing works
I’ve been involved in the sports marketing world on multiple levels since the summer of 2008. It works. Clients get results, people enjoy associating with it, and the momentum is still there. Why does sports marketing work?
Six ‘Commercial Ruts’ To Avoid
On Thursday RBR+TVBR offered commentary from Editor-in-Chief Adam R Jacobson on how the biggest problem with TV and radio spots may be content-related. Today, Jeffrey Hedquist offers his thoughts on how to make an audio commercial bring greater ROI for the advertiser. "If your commercials sound like commercials," he says, "listeners will probably ignore them."
How to open up a can of pink slime and pull out a great...
I used to help emcee Spamarama™, the world’s largest tribute to Potted Pork Products here in Austin, so I know something about pink meat...
How to Increase your online revenue
Traditional media is being challenged in ways, and to a degree, unprecedented in history. The primary impetus behind this challenge can be