7 Ways Savvy Sales Manager Grow Their Sales Reps Skills

Sales expert Barrett Riddleberger shares tips on polishing your sales reps skills.
Wayne Dykes

Get ready for a tidal wave of HD advertising

RBR-TVBR exclusive: Recently, a number of industry publications have pointed out that High Definition (HD) advertising is lagging far behind Standard Definition (SD) advertising,...

The future of Radio advertising

Eric Ronning, President/Sales TargetSpot.com, says we were on the mark with our ideas on the future of radio advertising from our Weekend Report: The key...
Kelley Blue Book

Gas prices affecting new car purchases

With prices up at the pump, new car shoppers are increasingly cautious about the fuel efficiency of vehicles under consideration. Also, consumers are not...

“Stress Test” for Ad Copy

In this new economy just hawking spot schedules is out. Selling big creative ideas is in. Unfortunately while most broadcast sellers have the skills to get a client on the air they still haven’t a clue about

Research or Marketing: Chicken or egg?

Both research and marketing are important to any product's success.  That said, research can make or break your product just as the wrong marketing...

Things Are Looking Up!

Recently, I had the opportunity to spend time with Ed Whitacre, Chairman and former CEO, of General Motors. Ed is very professional and very demanding. He impressed me so much about the future of General Motors that I
Email Marketing

Eight ways to elevate your email marketing

Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately revenue generation. Small businesses busy...

Stand by your brand

"Make one point." "Make it simply." "Make it something worth listening to." Sounds easy, doesn't it? Find out what people want and give it to them. A...
Michael Rudd

The foolproof marketing plan

Oscar Wilde nailed it on the head when he spoke these words: "Be yourself. Everyone else is taken." Everyone can take these words their...

Five Things To Know About Millennial Shoppers

Radio and TV C-Suiters are obsessed with millennials. They've been credited with upending entire industries, says an eMarketer analyst, and retail is hardly an exception. He's penned a piece on what retailers need to know about attracting and retaining consumers from this consumer group. It could help you, too.
Paul Weyland

Dealing with doctors who don’t like advertising

Many doctors and dentists feel that radio or television advertising “cheapens” their professions and that it is beneath them to promote their skills.  Yet...

TV: The Medium of Choice in a Recession?

Having so many media options can be especially vexing in such an uncertain economy like the one we face today.

Say it with heart

Small business marketers focus their efforts on winning the mind only; however, be aware that the heart (emotions/feelings) makes far many more decisions than the mind.

Workflow Strategies that Empower Social Media Marketing

Social media is like custard. Social networking is one of the most powerful and low-cost advertising tools around. Unfortunately, many marketing professionals shy away from