Seven Critical Questions to ‘Gut Check’ Your Sales Process

What shape is your sales process in? Does it need tweaking? How well do your sales reps follow it? Is it the most effective way to get to a sale? When is the last time you updated the steps or tasks? These are questions expert sales trainer Barrett Riddleberger tackles in this latest column.

Welcome To TV: A Slew Of New Advertisers, At COVID-19 Height

Nearly $460 million entered the national TV marketplace in the first half of 2020 from 110 first-time national advertisers across 59 categories. That's the big takeaway from a new report released Tuesday (10/13) by the VAB. We've got more highlights for you.

Ten Reasons Why Most Sales Training Doesn’t Work

Are you wasting time and money on sales training that doesn't work? Perhaps this Media Information Bureau installment from expert sales trainer Barrett Riddleberger can help. Here, he offers "10 common problems plus solutions to help you get the most out of your sales training investment."

Bringing CPG Back to TV for the Long Haul

Against growing competition with e-commerce, direct-to-consumer (DTC) and big tech, CPGs are focusing on data-driven targeting and measurement to combat fragmentation across the TV ecosystem.  CPG's unique success during the pandemic pushes this evolution to the forefront, says LiveRamp TV Chief Strategy Officer Jay Prasad.

‘The Media Sales Report 2020’: Expectations for Managers

A new report studies the media landscape in 2020, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics.
louis maldonado partner, managing director, d exposito & Partners

‘Super Bowl LV Advertising Gets a 15-Yard Penalty’

Diverse representation matters. That’s been the mantra across the advertising industry and all facets of Corporate America for the last 8 to 10 months. "The challenges and atrocities that we’ve collectively experienced in that timeframe have led to a social awakening," says advertising agency executive Louis Maldonado. Why, then, were the Super Bowl LV spots such a letdown?
David Dworin

Digital vs. Linear Advertising: Bridging Two Worlds Together

Comcast-owned FreeWheel Advisory Service’s latest research report, “The Definitive Guide to Video,” explores the differences between linear and digital TV advertising. Author David Dworin examines the progress the industry has made in bringing these two worlds together, specifically across two dimensions, in this report.
NBCUniversal logo

NBCUniversal Expands Addressable Footprint With Big MVPD Deal

NBCUniversal's U.S. household addressable footprint is set to expand by nearly 40%. To accomplish this, it has agreed to a newly formed advanced advertising pact with one of the nation's top cable TV service providers. Importantly, NBCUniversal says the deal makes its advanced advertising offering one of the largest offered in the market by a TV publisher.

Consumer Sentiment On Pandemic Recovery On The Rise

Newly released Nielsen research looks at consumer sentiment regarding the COVID-19 recovery. It examines several consumer sentiment areas and includes insights about activities consumers engage in, including health, schooling, employment, and transportation during the pandemic.
Rosemary Ravinal

Six Team-Building Ideas to Spice Up Your Next Zoom Meeting

"A year after most of us were forced to work from home, I cringe when I hear from online meeting managers that they still struggle to get participants to turn on their cameras," says noted communications and PR veteran Rosemary Ravinal. "Speaking to a black tile on screen is a morale crusher." These tips could aid in your virtual team building needs.
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‘The Critical Role Brands Play in Culture’

NBCUniversal, MAGNA, and Identity have teamed together for a new research study released today that explores 'the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.'

SMI Unveils A ‘Pricing Intelligence Suite’

Advertising intelligence company Standard Media Index (SMI) has brought to the marketplace a "Pricing Intelligence Suite," which includes Digital CPM for streaming video as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV.
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