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Vital Media Statistics

Media system in a vehicle

Radio and television still own key dayparts

The advent of email and the internet have certainly changed the way people use media throughout the day, but two things haven’t changed: Radio...
People watching TV

Cable destinations of older TV fans

This exploration of the cable tastes of older television fans brings to a close our encyclopedic look at the cable tastes of broadcast audiences on both the radio and television sides of the fence. Come with us as we dig into the massive database of Prosper Insights and Analytics one more time to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful.

Local TV News Salaries Rise, But At A Lower Rate

The final installment in a nine-part annual newsroom survey for 2017 developed by Bob Papper, Professor Emeritus at New York's Hofstra University, has been released by the RTDNA—the Radio Television Digital News Association. This last installment looks at earnings, and pay stubs. How are local TV news personnel faring, wage wise? "It was a decent year for salaries," Papper says. But, it could have been a little better. 

Gains for vMVPDs Can’t Take Sting Out Off Cable ‘Defections’

U.S. multichannel "defections" ballooned in the third quarter, amplified by tighter promotions at a time when consumers need little additional motivation to seek over-the-top alternatives. That's according to S&P Global Market Intelligence's Kagan group.

The Sporting Life of TV Fans

The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...
Survey / Poll

What older radio fans like on TV

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at older-skewing radio audiences.

The Economic Power Of The FIFA World Cup

The 2018 FIFA World Cup is now but a memory. By the way, France was the victor. When all was said and done, MediaRadar took a deep dive into the TV ad trends during the entire month-long tournament. The takeaway: Advertisers were highly active with Telemundo, a big winner in the global soccer tournament.

Predicting Post-Pandemic Media Consumption

The first wave of a post-pandemic survey has been commissioned, and its goal is to explore the impact that COVID-19 has had on entertainment, leisure, and lifestyle habits. It includes a special focus on changes in television services used and viewing behaviors.
Magazine Rack

Magazine scene: What television consumers are reading

You can tell a lot about the people who watch you programming by seeing what magazines they read.

Consumer confidence rebounding but volatile

So says the latest report from Prosper Insights & Analytics. Consumers expressed more confidence in February 2013 than they did the month and the...

Mixed stocks and the one deal that ruled them all

There wasn’t a whole lot going on in the station trading market last week...

Netflix Dominance: A SVOD Snapshot

What is the state of subscription video on-demand services in the United States? A look at market share, based on how much demand exists in the market for each service's original content offering, is now available from Parrot Analytics.

Download This: How Television Fans Use Mobile Devices

Mobile devices are in the hands of the young, the old and the in-between these days, but there are differences in what fans of...

Chasing your young radio audience across the dial

No doubt some of your core audience members are so in love with your station that they don’t need a tuner – their receiver can be frozen on your frequency and they’ll be happy forever. But the fact is, most radio fans stray elsewhere from time to time. But here’s the good news: This invaluable study of research from Proper Insights and Analytics will tell you where they are going.

Here Are The Latest Digital Audio Insights and Trends

The latest digital audio intelligence from Triton Digital has been released, and it provides a rather comprehensive look at total weekday listening to audio streams. We've taken a look at the data, and we're pleased to provide you all of the details.
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