January station trading in a word: Alpha
We’ve seen slow months before, but this one – January 2015 – will be hard not to beat.
FCC Updates Broadcast Station Totals
As of Sept. 30 there are 1,778 UHF and VHF stations and 15,508 licensed AM and FM radio stations on the air in the U.S.
What radio fans watch on cable: Older demo edition
A week ago we showed you where your younger radio audiences hang out when they’re watching basic cable programming. This week, allow us and...
Station Trading: Yes There Is a Pulse
There was some activity at the FCC during the first week of February in the station trading department
Cable destinations of young radio fans
Even the most loyal radio fans spend time with other media, and knowing where they go during these periods of abandonment can be put to good use by a smart radio operator. Today we tap into the massive database of Prosper Insights and Analytics to discover where fans of young-skewing radio formats go when they are watching cable TV. We think you’ll find the information both fascinating and useful.
Moderate station trading during segue week
The cherub of 2015 evicted the geezer of 2014 last week, and while that bit of intrigue was going on...
The First Choice For Viewing? It’s Not Live Television
A research firm created "to focus specifically on the intersection of technology and entertainment" has just released the latest findings from an annual study tracking the TV sources consumers consider their "go-to" viewing platform. The results, according to Hub Entertainment Research? Multiplatform use is continuing to rise, and there's a steady move away from live TV as a default source. We've got a "famous" RBR+TVBR OBSERVATION on this to share.
OOH’s TV Lift: Thank The Affluent Millennial
Younger consumers are cutting the cord, and finding new ways to watch video entertainment. The common belief is that these viewers are switching to SVOD services or viewing content on their phone, with no interest in linear TV. New data from Nielsen suggest that this assumption couldn’t be further from the truth.
Has Subscription OTT Growth Hit Its Peak?
Parks Associates' OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Here are the full details from its latest research report.
One deal ruled them all
Station trading during the week of 12/22 through 12/26 was completely dominated by a single blockbuster transaction.
News Website Traffic Surges In Q4, Comscore/Pew Data Show
For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.
Pet faves of radio fans
This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...
Stocks cook with gas, station trading simmers
Most broadcast stocks had did very well during the week of December 12-19.
The Politics of the Television Audience
Pundits and watchdogs can’t stop talking about political advertising – and in particular, they can’t stop talking about the amount of money that is...
Understanding The Use of Spanish Among U.S. Latinos
Just how proficient are Latinos when it comes to en español conversation? The numbers are high, Pew Hispanic Center data show. This solidifies the need for marketers and advertisers to place their dollars in both Spanish-language and English-language media consumed by Hispanics across the U.S.