Auto / Buying a Car

Selling vehicles to mature television fans

Here it is – the sixth and final installment of our in-depth look at the car preferences of radio and TV fans, this time focusing on older television viewers. The purpose of this is to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement.

Another look at the new TV auction value estimates

Another look at the new TV auction value estimates

Local TV’s $38 Billion Strategic Opportunity

As part of its efforts to strategize revenue growth prospects for local TV, BIA Advisory Services has examined the Total Addressable Markets (TAM) for broadcast television, versus digital platforms. "It's a tale of two cities," BIA notes in a newly released report that outlines the level of broadcast revenue growth expected by 2022 -- and the total gain in digital revenue expected for local TV.

Global Ad Spend Expected To Rise By Nearly 13%

New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!
Magazine Rack

The magazine choices of older radio fans

Here is yet another installment in RBR-TVBR’s educational and entertaining look at the media habits of their audiences, depending on what types or radio...
Radio

Chasing your middle-aged radio audience across the dial

Most stations have a core audience that is with them almost all the time they are using the radio – but most stations also have to deal with the fact that their listeners also spend time with other stations using other formats. Now, exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics will help you pinpoint the location of your audience when they’ve strayed off-format

Branding Helps in PPM Markets

Clark Smidt reviews PPM data from Nielsen radio markets #6 - #10 .

OTA TV Viewing: Found In Nearly 1 in 4 Broadband Homes

If you think we're in the midst of an "audio renaissance," could broadcast TV's big comeback be unfolding, too?New research from Parks Associates suggests that may be the case, given the percentage of U.S. broadband households that use a digital antenna to watch over-the-air broadcasts.
SBS COO Albert Rodriguez (l) and founder/CEO Raúl Alarcón Jr. at the 2019 Hispanic Radio Conference in Miami.

The ROI Of Hispanic-Owned and Targeted Radio

Spanish Broadcasting System (SBS) is seeing success with a "premium content investment report" with marketers — another way the Miami-based company founded by Raúl Alarcón Jr. and overseen on a day-to-day basis by President/COO Albert Rodriguez seeks to distinguish itself from the likes of TelevisaUnivision, Entravision, Audacy Corp., Beasley Media Group, Cox Media Group and iHeartMedia.
Survey / Poll

The Buying Habits Of Radio Fans: Groceries

Do you ever find yourself checking out what the people around you are checking out when you’re at the grocery store? If you’re in an advertising-related business, there is a great reason to do this – it can help you target audiences and sell ads. Thanks to research from BIGinsight, we can do more than look into other people’s shopping carts – we can find stats broken down by format.
People watching TV

On the job with your younger television audience

An important insight into the nature of your audience is knowledge of how much money they make, and how
Kids watching TV

The Global No. 1 Kids’ Pastime: Watching TV

Republican FCC Commissioner Michael O'Rielly's push to heavily modify or erase the agency's "KidVid" regulations is largely fueled by his belief that the rules are outdated, with children largely consuming Video on Demand (VOD) choices, over-the-top (OTT) sources and cable TV channels that offer kids' programming 24/7. Nowhere is it being argued that children are tuning out TV, although broadcast TV ratings during "KidVid" hours are a far cry from years past. In fact, new research from U.K.-based Futuresource Consulting suggests that watching the big screen remains the activity that children dedicate the most time to.
headphones

The Mid-Year Music Report: Audio Consumption Growth Slows

The music industry experienced a strong start to 2020, with audio streaming growing through early March — up 20% over the same period in 2019. That's one of the key takeaways from the just-released Nielsen Music/MRC Data 2020 Mid-Year Report, which also finds that, thanks to the COVID-19 pandemic, audio consumption is up by just a trickle.

Consumer-Marketer Disconnect Examined by iHeart, Pushkin

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.
Wall Street Bull

Broadcasting stocks shot up in Q1

RBR-TVBR analysis Man, oh man, radio and television stocks stormed out of the starting gate in 2012. Nearly all were up for Q1, with most...