Sports

The Sporting Life of Radio Fans

The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...

Local TV’s $38 Billion Strategic Opportunity

As part of its efforts to strategize revenue growth prospects for local TV, BIA Advisory Services has examined the Total Addressable Markets (TAM) for broadcast television, versus digital platforms. "It's a tale of two cities," BIA notes in a newly released report that outlines the level of broadcast revenue growth expected by 2022 -- and the total gain in digital revenue expected for local TV.

One Television Year in the World: The ’23 Edition

Fragmentation of the offer and non-linear viewing have accelerated what France-based Glance calls "the profound transformation" of the market. "All actors are rethinking their models," it says. In this context, programs are launched with fiction still at the forefront. In fact, older entertainment formats are still very attractive to viewers.
Deal

Top Deals of Q1 2015

The year is young with three months down, nine to go

Time Spent with Mobile Video, Gaming Surges With Virus

As Americans hunkered down under stay-at-home orders for much of March and April, they consumed more mobile media. The added mobile time, however, wasn’t distributed equally, eMarketer finds. Some long-term trends accelerated as people sought diversion. Other longer-term trends stagnated as commuting time fell precipitously.
headphones

The Mid-Year Music Report: Audio Consumption Growth Slows

The music industry experienced a strong start to 2020, with audio streaming growing through early March — up 20% over the same period in 2019. That's one of the key takeaways from the just-released Nielsen Music/MRC Data 2020 Mid-Year Report, which also finds that, thanks to the COVID-19 pandemic, audio consumption is up by just a trickle.
BIGinsight

The buying habits of radio fans, part 2

We already took a look under the hood of the BIGinsight database to get an idea of who the most frequent buyers of several...
People watching TV

Slicing and dicing the television audience

We’ve taken apart the demographic statistics from the data wizards at Prosper Insights & Analytics for the radio side of broadcasting – and now...

Audio’s Investment Gap: A Time vs. Spend Issue

WARC has teamed up with iHeartMedia for a just-released study on media consumption and audio investment in the U.S. According to the report, "The Investment Gap: Understanding the Value of Audio," domestic consumers spend 31% of their media time with audio. But, brands allocate just 8.8% of their media budget on "audio," let alone Radio.

Are American Consumers Tuning Out The News?

Local news has repeatedly been cited as a key magnetizer for broadcast TV. Stations are adding newscasts to their daily programming schedules, both locally produced and nationally distributed. Yet, a newly released study from Pew Research Center finds that Americans "are following the news less closely than they were a few years ago."
vAll HD Radio is coming to the AM band. But, has AM been out of vogue since these clock radios became obsolete?

Radio’s Big Consumption Calling Card, Noted By Nielsen

As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.
Stock Market

Radio Leads TV Stocks during June Week Two

There was a lot of red ink spilled on the television side

Digital Audio and U.S. Hispanics: Facts On Habits

Audio.ad, a digital audio advertising firm serving the U.S. Hispanic market; Adsmovil, Audio.ad's domestic commercial representative; and Quriously have teamed up to present a study that offers a deep analysis of the digital audio consumption habits of Spanish speakers living in the U.S.
Radio

Chasing your young radio audience across the dial

No doubt some of your core audience members are so in love with your station that they don’t need a tuner – their receiver can be frozen on your frequency and they’ll be happy forever. But the fact is, most radio fans stray elsewhere from time to time. But here’s the good news: This invaluable study of research from Proper Insights and Analytics will tell you where they are going.
Deal

What was the strongest month for Q4 station trading?

It certainly wasn’t December – the number of stations bought and sold dropped and total deal value evaporated...