People

Stepping out with radio fans

One of the great things about radio is that its audience increases as it travels from one place to another. But of course radio...
Chart

Consumer confidence reaches 2012 high

The BIGinsight analysis of the consumer mindset provided exclusively to RBR-TVBR shows that more and more believe that things are looking up. In fact,...
Sports

The Sporting Life of TV Fans

The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...
Sports

The Sporting Life of Radio Fans

The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...
Magazine Rack

The magazine choices of older television fans

Here is the fourth and final section of a four-part look at the favorite magazines of the broadcast audience, this time focusing on programming...
Magazine Rack

The magazine choices of young television fans

Here is the third section of a four-part look at the favorite magazines of the broadcast audience, this time focusing on programming favored by...
Magazine Rack

The magazine choices of older radio fans

Here is yet another installment in RBR-TVBR’s educational and entertaining look at the media habits of their audiences, depending on what types or radio...
Magazine Rack

The magazine choices of younger radio fans

RBR-TVBR’s relentless campaign to use BIGinsight data to teach broadcasters about the media habits of their audiences, depending on what types or radio or...
People watching TV

What broadcast TV fans watch on cable: Older demo edition

Here is the final installment on how to find loyal broadcast fans, both radio and television, when they are being less than loyal in...
People watching TV

What broadcast TV fans watch on cable: Young demo edition

Unfortunately, just because one of your loyal fans is watching something on television doesn’t mean they are watching your station. There is a whole...
People watching TV

What radio fans watch on cable: Older demo edition

A week ago we showed you where your younger radio audiences hang out when they’re watching basic cable programming. This week, allow us and...
People watching TV

What radio fans watch on cable: Young demo edition

Ever wonder what cable channels are getting clicked when your radio audience is sitting in front of the tube with their remotes in their...

Download This: How Television Fans Use Mobile Devices

Mobile devices are in the hands of the young, the old and the in-between these days, but there are differences in what fans of...
Media system in a vehicle

Radio and television still own key dayparts

The advent of email and the internet have certainly changed the way people use media throughout the day, but two things haven’t changed: Radio...
Tablets

Download This: How Radio Fans Use Mobile Devices

Young-skewing format fans love to download apps on their favored mobile platform the most, but all format fans do it. We have the click-by-click...
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