Vital Media Statistics

Our in-depth look at the car preferences of radio and TV fans continues with the program choices of those in the middle of the TV-watching spectrum. The purpose of this is to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement

Sports radio has an awesome array of attributes to sell – and two of the most compelling are these – you know you’re going to get a lot of males, and you also know they will have money to spend. Here, from the data wizards at Prosper Insights and Analytics, is a look at the buying plans of the Sport audience in 2013 with some bonus insights tossed in for good measure.

House Communications Subcommittee Chair and NRCC head Greg Walden (R-OR) criticized Social Security cuts in a budget submitted by President

As digital gains, traditional advertising venues tend to shrink – unless they take effective steps to partake of the digital portion of the advertising

The slice of advertising pie being consumed by digital venues is getting bigger and bigger. The bad news: Other slices are getting smaller

Here is the companion piece to “Slicing and dicing the television audience,” which ran in this space two weeks ago on 3/11/13. This report

Here is the companion piece to “Slicing and dicing the radio audience,” which ran in this space two weeks ago on 3/4/13. This report...

We’ve taken apart the demographic statistics from the data wizards at Prosper Insights & Analytics for the radio side of broadcasting – and now...

The data wizards at Prosper Insights & Analytics have updated their massive databases that provide vital intelligence on the crossroads between broadcast programming, consumers,...

So says the latest report from Prosper Insights & Analytics. Consumers expressed more confidence in February 2013 than they did the month and the...

Following our dig into the BIGinsight database to get an idea of who the most frequent buyers of several miscellaneous common purchase items cross-checked...

We already took a look under the hood of the BIGinsight database to get an idea of who the most frequent buyers of several...

Do you ever find yourself checking out what the people around you are checking out when you’re at the grocery store? If you’re in...