Regional Format Popularity Variations
This study isn’t just for PDs – we think GMs, GSMs, group execs and anybody with an interest in radio management should be interested....
Streaming Surge Affirmed: Nielsen’s Total Audience Report
According to just-released data from Nielsen’s Streaming Meter, as of Q2 2020 streaming now comprises 25% of all television minutes viewed. To little surprise, Netflix is the biggest to streaming, followed by YouTube. And, TV broadcast station leaders, it's not a GenZ thing: Consumers ages 55+ now comprise 26% of all streaming minutes viewed.
Download This: How Radio Fans Use Mobile Devices
Young-skewing format fans love to download apps on their favored mobile platform the most, but all format fans do it. We have the click-by-click...
The First Choice For Viewing? It’s Not Live Television
A research firm created "to focus specifically on the intersection of technology and entertainment" has just released the latest findings from an annual study tracking the TV sources consumers consider their "go-to" viewing platform. The results, according to Hub Entertainment Research? Multiplatform use is continuing to rise, and there's a steady move away from live TV as a default source. We've got a "famous" RBR+TVBR OBSERVATION on this to share.
Radio and television still own key dayparts
The advent of email and the internet have certainly changed the way people use media throughout the day, but two things haven’t changed: Radio...
Barnstable: Biggest deal so far this year
The recently announced $23 Million purchase (pending) of four Barnstable radio stations on Long Island, by privately held Connoisseur, represents the largest sale so...
Moderate station trading during segue week
The cherub of 2015 evicted the geezer of 2014 last week, and while that bit of intrigue was going on...
Global Ad Spend Expected To Rise By Nearly 13%
New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!
Local TV’s $38 Billion Strategic Opportunity
As part of its efforts to strategize revenue growth prospects for local TV, BIA Advisory Services has examined the Total Addressable Markets (TAM) for broadcast television, versus digital platforms. "It's a tale of two cities," BIA notes in a newly released report that outlines the level of broadcast revenue growth expected by 2022 -- and the total gain in digital revenue expected for local TV.
Cashing in on consumers with television
When looking at television data, sports programming again does very well. However, television programming tends to flatten out the demographics
This U.S. State Is The Only One Getting Younger
The USA as a whole is graying. The median age of the nation rose by one full year between 2010 and 2018. But, the pace of this aging is different across race and ethnicity groups, newly released 2018 Population Estimates from the U.S. Census Bureau show. What does this mean for broadcast radio and television?
Lackluster full-week kickoff to 2015
The business of broadcasting definitely got off to a slow start in the first five-day work period of the year...
Alpha Dominates Another Trading Week
The station trading market in the year 2015 has not even come close to warming up
Linear TV Market: A ‘Moderate’ Decline in Ad Demand
The linear television market, on a two-year compound average growth rate (CAGR) basis, was down 1.5% for the whole of the 2018-19 season on an average weekly ad spend metric. Standard Media Index calls this a moderate decline in advertiser demand, and it fails to keep pace with "much larger supply losses" — a.k.a. TV viewing. When combined, advertiser CPMs are up.
Radio Shoulders the Deal-making Burden
There were only eight deals filed with the FCC during the first week of June