Vital Media Statistics

Here is yet another installment in RBR-TVBR’s educational and entertaining look at the media habits of their audiences, depending on what types or radio...

Most stations have a core audience that is with them almost all the time they are using the radio – but most stations also have to deal with the fact that their listeners also spend time with other stations using other formats. Now, exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics will help you pinpoint the location of your audience when they’ve strayed off-format

Clark Smidt reviews PPM data from Nielsen radio markets #6 - #10 .

If you think we're in the midst of an "audio renaissance," could broadcast TV's big comeback be unfolding, too?New research from Parks Associates suggests that may be the case, given the percentage of U.S. broadband households that use a digital antenna to watch over-the-air broadcasts.

Spanish Broadcasting System (SBS) is seeing success with a "premium content investment report" with marketers — another way the Miami-based company founded by Raúl Alarcón Jr. and overseen on a day-to-day basis by President/COO Albert Rodriguez seeks to distinguish itself from the likes of TelevisaUnivision, Entravision, Audacy Corp., Beasley Media Group, Cox Media Group and iHeartMedia.

Do you ever find yourself checking out what the people around you are checking out when you’re at the grocery store? If you’re in an advertising-related business, there is a great reason to do this – it can help you target audiences and sell ads. Thanks to research from BIGinsight, we can do more than look into other people’s shopping carts – we can find stats broken down by format.

An important insight into the nature of your audience is knowledge of how much money they make, and how

Republican FCC Commissioner Michael O'Rielly's push to heavily modify or erase the agency's "KidVid" regulations is largely fueled by his belief that the rules are outdated, with children largely consuming Video on Demand (VOD) choices, over-the-top (OTT) sources and cable TV channels that offer kids' programming 24/7. Nowhere is it being argued that children are tuning out TV, although broadcast TV ratings during "KidVid" hours are a far cry from years past. In fact, new research from U.K.-based Futuresource Consulting suggests that watching the big screen remains the activity that children dedicate the most time to.

The music industry experienced a strong start to 2020, with audio streaming growing through early March — up 20% over the same period in 2019. That's one of the key takeaways from the just-released Nielsen Music/MRC Data 2020 Mid-Year Report, which also finds that, thanks to the COVID-19 pandemic, audio consumption is up by just a trickle.

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.

RBR-TVBR analysis Man, oh man, radio and television stocks stormed out of the starting gate in 2012. Nearly all were up for Q1, with most...

Even the most loyal radio fans spend time with other media, and knowing where they go during these periods of abandonment can be put to good use by a smart radio operator. Today we tap into the massive database of Prosper Insights and Analytics to discover where fans of young-skewing radio formats go when they are watching cable TV. We think you’ll find the information both fascinating and useful.

The first full week of April featured a healthy amount of action

We know that the car is the No. 1 place where radio stations are consumed. It turns out that it is the leading locale where all audio content is consumed, new data from Edison Research find. Meanwhile, the percentage of audio consumption attributed to a soon-to-be-combined SiriusXM and Pandora was offered -- and it is significant.

For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.