Sports

The Sporting Life of TV Fans

The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...

Global Ad Spend Expected To Rise By Nearly 13%

New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!

Greece Fails to Grease the Stock Market Wheels

The vast majority of the broadcast stocks we follow were punished
Radio

Chasing your older radio audience across the dial

Chasing your older radio audience across the dial Where do your core listeners go when they are listening to a different station? We have the answer to that question, and today we will apply it to the audiences of older-skewing format. Exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics makes this possible. There are a number of strategic things you can do if you know where your wandering audience has wound up.

Time Spent with Mobile Video, Gaming Surges With Virus

As Americans hunkered down under stay-at-home orders for much of March and April, they consumed more mobile media. The added mobile time, however, wasn’t distributed equally, eMarketer finds. Some long-term trends accelerated as people sought diversion. Other longer-term trends stagnated as commuting time fell precipitously.
Deal

Another Typical Week in Station Trading

Once again, there were no true blockbuster deals for broadcast stations
Larry Wilson

Wilson owns January trading

Station trading in the early going of 2015 is, in a word, lackluster

Cord Cutting Spector Increased

Cord-cutting fears are growing in the visual media world

Magazine scene: What radio consumers are reading

Is your station's audience more of a People group, or a Time Magazine group? What else do they like? Find out here.
Wall Street Bull

Broadcasting stocks shot up in Q1

RBR-TVBR analysis Man, oh man, radio and television stocks stormed out of the starting gate in 2012. Nearly all were up for Q1, with most...
People watching TV

Cable destinations of older TV fans

This exploration of the cable tastes of older television fans brings to a close our encyclopedic look at the cable tastes of broadcast audiences on both the radio and television sides of the fence. Come with us as we dig into the massive database of Prosper Insights and Analytics one more time to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful.
Chart

TV got pounded in January

There are no two ways about it. With some exceptions, radio stocks did not have a good time of it

Cashing in on consumers with radio

Three formats completely dominate the results on the high end

Fresh Insights On Hispanic Consumer Growth

The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.

Media and Gen Z: Ways To Build Brand Affinity

How does the intersection of race, ethnicity, sexuality, gender, and other variables affect Gen Z's perception of identity, the role media plays in shaping their viewpoints and what it takes to build brand trust among this highly informed and connected audience of 14-to-24-year old consumers? A Horowitz Research study conducted with Vox Media yields some intriguing conclusions.