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Auto / Buying a Car

Car Preferences of the Young Radio Audience

If you are in radio management and you like to sell automobile ads, or if you are in the automobile business and you like...
Auto

Car Preferences of the Middle-Aged Radio Audience

In our first installment of this report we looked at the youth movement – in particular, what young-skewing radio audiences want to drive when...
Auto

Car Preferences of the Older Radio Audience

We now have arrived at the third and final installment of our report on radio formats and car purchasing. As a general rule, according...
Auto

Car Preferences of Younger TV viewers

We have already presented the car choices of radio fans, breaking down the relationship between programming and automobile preference for 16 formats in three...
Auto

Car Preferences of Middle-Aged TV viewers

Here is the fifth installment of our six part series, which breaks down the automobile preferences of various radio and television audiences. Today, we...
Auto / Buying a Car

Car Preferences of Mature TV viewers

We now conclude our six-part series on the favorite vehicle choices of various radio and television audiences with a look at the picks of...
Sirius XM

Liberty Media filing details plan to control Sirius XM

The battle continues for SiriusXM. Here’s the latest move: In an SEC filing 5/31, John Malone’s Liberty Media said it wants to take over...

Apt apps for radio fans

Radio is known for its music, news, sports and weather programming. All of these things are available on smartphones too. Here, based on data...
Tablets

Download This: How Radio Fans Use Mobile Devices

Young-skewing format fans love to download apps on their favored mobile platform the most, but all format fans do it. We have the click-by-click...
Media system in a vehicle

Radio and television still own key dayparts

The advent of email and the internet have certainly changed the way people use media throughout the day, but two things haven’t changed: Radio...

Download This: How Television Fans Use Mobile Devices

Mobile devices are in the hands of the young, the old and the in-between these days, but there are differences in what fans of...
People watching TV

What radio fans watch on cable: Young demo edition

Ever wonder what cable channels are getting clicked when your radio audience is sitting in front of the tube with their remotes in their...
People watching TV

What radio fans watch on cable: Older demo edition

A week ago we showed you where your younger radio audiences hang out when they’re watching basic cable programming. This week, allow us and...
People watching TV

What broadcast TV fans watch on cable: Young demo edition

Unfortunately, just because one of your loyal fans is watching something on television doesn’t mean they are watching your station. There is a whole...
People watching TV

What broadcast TV fans watch on cable: Older demo edition

Here is the final installment on how to find loyal broadcast fans, both radio and television, when they are being less than loyal in...

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