Vital Media Statistics

A research firm created "to focus specifically on the intersection of technology and entertainment" has just released the latest findings from an annual study tracking the TV sources consumers consider their "go-to" viewing platform. The results, according to Hub Entertainment Research? Multiplatform use is continuing to rise, and there's a steady move away from live TV as a default source. We've got a "famous" RBR+TVBR OBSERVATION on this to share.

This exploration of the cable tastes of older television fans brings to a close our encyclopedic look at the cable tastes of broadcast audiences on both the radio and television sides of the fence. Come with us as we dig into the massive database of Prosper Insights and Analytics one more time to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful.

One of the most significant deals of the week involved the reclaiming of a Fort Pierce market FM

This is the fifth of six reports on the car-buying habits of various radio and television audiences. The idea is to help radio stations sell ads to people in

It’s hard to call it a slow month when proposals to move over a billion dollars’ worth of broadcast inventory were filed with the FCC – but it definitely dialed down from the activity two previous months.

The FCC released another table of spectrum auction station value estimates...

We know that the car is the No. 1 place where radio stations are consumed. It turns out that it is the leading locale where all audio content is consumed, new data from Edison Research find. Meanwhile, the percentage of audio consumption attributed to a soon-to-be-combined SiriusXM and Pandora was offered -- and it is significant.

February has been said to be a good month for stocks in general

Here is the final installment on how to find loyal broadcast fans, both radio and television, when they are being less than loyal in...

That was true on the radio side of the ledger, at least among the stocks followed by RBR+TVBR. The range of plusses and minuses...

As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at older-skewing radio audiences.

With Wimbledon now concluded, Kantar U.K. Commercial Director for Sport Andrew Brember couldn't help but notice the change in sports viewers’ behaviors and how events that were once broadcast on linear channels only are becoming available on all platforms and all screens, making cross-media audience measurement crucial to stay on top of the game. But, is the U.S. an anomaly?

Do you ever find yourself checking out what the people around you are checking out when you’re at the grocery store? If you’re in...