What older radio fans like on TV
Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at older-skewing radio audiences.
Here Are The Latest Digital Audio Insights and Trends
The latest digital audio intelligence from Triton Digital has been released, and it provides a rather comprehensive look at total weekday listening to audio streams. We've taken a look at the data, and we're pleased to provide you all of the details.
Radio’s Big Consumption Calling Card, Noted By Nielsen
As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.
The InFOCUS Podcast: Tom Cheli
Tom Cheli, the nine-year CEO of ad sales automation and workflow company Frequence, got thinking about how its local ad partners have benefited from an omnichannel approach during this period — something that could benefit broadcast radio and TV. He joins RBR+TVBR Editor-in-Chief Adam Jacobson on the latest InFOCUS Podcast, presented by dot.FM, to share his thoughts. LISTEN HERE
Magazine scene: What radio consumers are reading
Is your station's audience more of a People group, or a Time Magazine group? What else do they like? Find out here.
Radio program demographic rankers
Here is the companion piece to “Slicing and dicing the radio audience,” which ran in this space two weeks ago on 3/4/13. This report...
Trend-free trading on the stock and station fronts
The message was decidedly mixed when it came to station trading during the week of November 17-21.
Does Facebook’s Teen Problem Point To Future Woes?
Perhaps the No. 1 question facing broadcast media C-Suiters is how to combat the magnetic ad-dollar behemoth that is digital social media, led by Facebook. Maybe, with time, radio and TV's budget battles will become a bit easier. How so? New intelligence from eMarketer shows Facebook ranking as the No. 1 social media hub across every age group except one. That would be teens -- and that's not good news.
Daytime TV: The ‘Second Prime-Time’ For Total Consumption
With the newly established routines of consumers, the colder winter months and increased movement restrictions will further solidify daytime TV as a true work companion, Nielsen believes. In its words, "Understanding these behaviors now is vital, as they can leave a lasting impact on a post lockdown world."
What broadcast TV fans watch on cable: Older demo edition
Here is the final installment on how to find loyal broadcast fans, both radio and television, when they are being less than loyal in...
Chasing your young radio audience across the dial
No doubt some of your core audience members are so in love with your station that they don’t need a tuner – their receiver can be frozen on your frequency and they’ll be happy forever. But the fact is, most radio fans stray elsewhere from time to time. But here’s the good news: This invaluable study of research from Proper Insights and Analytics will tell you where they are going.
Ratings Jump or Slide?
Broadcast Connector analyst Clark Smidt reviews PPM data in markets #30-40.
How Many Social Media Platforms Do Your Consumers Use?
Research conducted by GoodFirms on social media usage paints a most interesting picture of how much time people spend using a varied range of social media platforms in a given day. A majority of Americans use a handful of platforms on a daily basis.
TV: The Golden State Voter’s Biggest Sway Player
The broadcast television industry's sales and advertising-focused advocacy group released preliminary data points to share from a forthcoming 2022 Voter Funnel survey looking at media’s influence on voters following the midterm election. Key California statistics were released on Thursday, ahead of a mid-December release of the full report.
Pet faves of television fans
This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...