Podcast

Media integration is a very important topic for advertising and marketing executives seeking to build brand awareness and sales with multicultural consumers. But, is radio an important part of the media mix right from the start? This Hispanic Radio Podcast with Zubi Advertising's Isabella Sanchez provides some answers.

Radio station owners and cluster GMs often find themselves navigating a host of never-ending regulatory challenges and legislative changes. One of the most anticipated sessions at the Hispanic Radio Conference every year is the legal and regulatory session. Returning as moderator is Frank Montero.

And, be sure to subscribe to the RBR+TVBR InFOCUS Podcast on the service of your choice, so you don’t miss out on forthcoming episodes in 2024 —including Thursday's podcast devoted to political advertising and its importance to linear media channels.

News, in Spanish, credible news, has become essential to people’s lives. How is CNN en Español meeting this challenge in the U.S. as a global news organization? Cynthia Hudson shares all in this InFOCUS Podcast, presented by dot.FM. LISTEN NOW!

Is broadcast television's retransmission consent revenue growth trend, when compared to long-term advertising forecasts, a concern when it comes to station valuations, should a transaction be in the future? Station valuation and appraisal specialist David Schutz shares his thoughts in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE

Among those gathering intelligence about potential opportunities for both the industry and her company is Beasley Media Group CEO Caroline Beasley. She speaks with RBR+TVBR Editor-in-Chief Adam R Jacobson in this fresh InFOCUS Podcast to share the reasons behind her travel to CES 2022 and why it is important. LISTEN HERE

Ad shop founder and creative chief Mark DiMassimo is steadfast in his belief that the brands working with him activate media campaigns across all consumer touchpoints — including broadcast television. As he sees it, it an essential cog in the media mix. Why? Find out in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE

From a greater sense of localism across his two stations to adopting "an OTT culture," Erik Schrader has had a busy year since transferring from Cleveland to Atlanta to serve as VP/GM of what are today Gray Television's flagship stations. He shares how things have transpired and what lies ahead for "Peachtree TV" and "CBS46" in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE

In this InFOCUS Podcast, presented by dot.FM, Skyview Networks President/CEO Steve Jones speaks with RBR+TVBR Editor-in-Chief Adam R Jacobson about the hot topics for Radio at CES 2023, and how one can snag an invite to that special radio industry reception at this year's conference and expo. LISTEN HERE

For more on what Super Hi-Fi is bringing to radio, and how it isn't a job killer but efficiency opportunity to AMs and FMs, enjoy this fresh InFOCUS Podcast, presented by dot.FM and hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.  LISTEN HERE

Preston Padden joins RBR+TVBR Editor-in-Chief Adam R Jacobson for an exclusive 30-minute conversation that offers his views on why FOX shouldn’t be permitted to continue owning WTXF — something FOX through its attorneys at Covington & Burlington argues "would upend decades of established Commission precedent."  LISTEN HERE

When most people think of radio formats of appeal to Hispanic consumers, their minds may drift to regional Mexican, or perhaps the ever-popular "trap" music and Latin Urban reggaetón-infused sounds making waves from L.A. to Miami. There may be another big opportunity to drive growth with Latino radio listeners you've not yet considered. And, it may not even involve a format change.

The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.

The RBR+TVBR InFOCUS Podcast on Tuesday celebrated its 100th episode, as Editor-in-Chief Adam R Jacobson conducted an exclusive interview with Colorado Broadcasters Association President/CEO Justin Sasso. Among the big topics: ATSC 3.0, and royalty fees for radio. Didn't hear the podcast? Easily do so from our new embedded player at RBR.com!

S&P Global Market Intelligence Senior Research Analyst Justin Nielson speaks with RBR+TVBR Editor-in-Chief Adam R Jacobson to offer a preview of the 2021 Kagan Media Summit. You can listen to what he says right now in the latest InFOCUS Podcast, presented by dot.FM. LISTEN HERE