The owner of The Weather Channel and a growing collection of broadcast TV stations including the ABC affiliate for the Hawaiian Islands has just launched a free streaming ad-supported service steeped in local news. It's available on most major platforms, bringing information on demand through another "over the top" offering.
Haven't had much luck locating the Estrella Media-owned Spanish-language broadcast TV network on your MVPD's channel lineup? Here's another way to view it -- one that may work for you, or TV viewers in your market.
Deloitte just released the results of its 15th annual Digital Media Trends Survey. It reveals how COVID-19 and shifting generational preferences are reshaping the U.S. media and entertainment landscape. How this may impact the future growth of broadcast television and radio makes this essential reading for your organization.
One of the nation's two direct broadcast satellite (DBS) TV services providers just took a further step toward becoming a much broader operator — and a better competitor to the traditional MVPD. It is thanks in part to the selection of an Amazon.com company to help get the job done.
Linear TV – a.k.a. broadcast and cable channels – remains the most-often watched media. But, social video is close behind, and just behind that is YouTube and Facebook Watch. What does this mean for the broadcast TV station owner? Broadbeam Media's Director of Strategy and Research offers up the answer in this RBR+TVBR InFOCUS Podcast, presented by dot.fm. LISTEN HERE
A syndicated service reported via Nielsen’s NPOWER audience insights platform has been launched. Introducing Streaming Video Ratings from the nation's dominant audience measurement and data analytics firm.
It's described as "a unique identifier that enables the resolution of both linear viewership and digital audiences into a common identity framework." Introducing OpenID from OpenAP.
Nielsen Holdings plc has selected its newest member of the company's board of directors. She took her seat on Wednesday (4/21), and will also serve on the board's audit committee. The news came as Nielsen revealed when it will share its first quarter 2021 financial results.
A newly released report from S&P Global Ratings offers an update of its pay-TV video subscriber forecast. It assesses how any changes could affect S&P Global Market Intelligence ratings on companies in the U.S. pay-TV ecosystem.
One leading media sector analyst argues that, despite its recent surge and fizzle with its stock price, ViacomCBS deserves an upgrade. Why? It is thanks to "a surprise comeback" giving renewed optimism even as "another life-threatening swoon" leaves the market on the edge of its seats.
International marketing intelligence service WARC's latest Global Advertising Trends report has been released. In it, WARC outlines "the new, long-term shifts in e-commerce, social media, online video and gaming for brands and consumers." What's the key takeaway for broadcast media executives? Linear television advertising plummeted.
Comscore has landed an expanded deal with ViacomCBS, which has renewed its National TV measurement contracts with the consumer data and analytics firm seeking to compete against Nielsen.
Local Now is available on nearly all platforms across OTT on connected TV, Mobile and Web. Now, Local Now is accessible via the newest set-top boxes associated with one MVPD.
Along the Wasatch Front, viewers seeking FOX programming can tune to KSTU-13. It's a sibling to KUPX-16, the ION O&O serving Salt Lake City. The stations are owned by The E.W. Scripps Co., and it could explain Scripps' interest in a pair of low-power television stations serving Utah's closest cities to Las Vegas, Nev.
With report after report of late illustrating the seemingly ceaseless wave of cord-cutting that's upending the pay TV industry, it was only a matter of time before a research report emerged that put a date on when U.S. consumers will cough up more cash for streaming video than for MVPD-delivered channels.