News Media In An Election Year: How Audiences Connect

With political campaigns buying up valuable ad inventory in the U.S., all advertisers can benefit from understanding how audiences stay connected as ad prices rise, especially on news programming, new Nielsen data show.
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Linear TV Ad Spend Suffers Deep Q4 Dip

A newly released analysis by media buying firm Guideline finds that linear TV ad spend decreased significantly in the fourth quarter. In fact, it marked the biggest dip since the company began ad spend tracking in 2017.

Major Australian Media Group Keeps Non-Binding Offer Window Open

On October 18, one of Australia’s leading broadcast media companies received a “non-binding indicative proposal” from another media company and its financiers. Southern Cross Media Group Limited on Thursday formally responded to the unsolicited offer by saying no .... for now.

TapClicks Teams With Sinclair Unit On Ad Campaign Management 

A marketing technology and managed services company known until late 2016 as Sinclair Digital Solutions has entered into a strategic partnership with a "Smart Marketing" provider to help their respective clients accelerate and manage advertising campaigns.

Hearst COO Gets Golden Mic At BFOA Gala

With accolades from esteemed colleagues, Hearst COO Jordan Wertlieb was fêted in style on Monday evening as the Broadcasters Foundation of America awarded the executive with its Golden Mic Award at a gala event held at the Plaza Hotel in the City of New York.

UniMás Brings More News To Local Hispanic Viewers

Across the broadcast television landscape, stations have invested heavily in local news expansion, with new studios and added hours of coverage being seen in markets across the U.S. Now, TelevisaUnivision is widening the amount of local newscasts en español for viewers in four DMAs.

Carolina Christian Broadcaster Gets UHF Upgrade

A broadcast television station serving Upstate South Carolina with no less than 10 digital multicast channels has received the FCC's blessing to transition from a VHF facility to a more powerful UHF channel.

Sinclair Shows It Cares About Children’s Literacy

Broadcast TV station owner and ATSC 3.0 champion Sinclair Inc. has partnered with the nation's leading children's literacy non-profit organization to launch a nationwide campaign that seeks to create awareness around children's literacy challenges.

Comscore Wins Bigger Measurement Deal With TEGNA

Media consumption and ratings firm Comscore has scored a new, comprehensive multi-year agreement on cross-platform audience measurement with the broadcast TV station ownership group led by Lynn Beall and CEO Dave Lougee.

CMG Launches A Sports-First Streaming Channel In Jacksonville

It is being billed as the first streaming sports channel of its kind in the city that's home to the NFL's Jaguars and the "world's largest outdoor cocktail party" each time the Georgia Bulldogs face the Florida Gators. And, the offering comes courtesy of Cox Media Group.
Brian Wieser

Total Consumer Spending On All Video Slows Down

Media industry financial analyst Brian Wieser's look into the quarterly results of major video content distributors focused on the total spending by consumers on all video. His conclusion? There's been a "significant slowdown" in the growth rates, with 2023 looking like the 2010s.

Gray Ensures Cavaliers Get OTA Coverage Beyond Cleveland

On February 13, Gray Television confirmed that its affiliate for The CW Network in Cleveland, WUAB-43, is teaming up with the Cleveland Cavaliers for five home games. Now, four DMAs within the team's geographical zone are getting games, too.

Gray Helps Mavericks Fill DMA Holes For OTA Coverage

On February 23, WFAA-8 became the originating station for select over-the-air Dallas Mavericks telecasts. At the time, it was known that the NBA team's games would air in five other Texas markets. Now, two other DMAs within the team's footprint are being added to the mix.

Scripps ‘Consolidates’ News Leadership Under O’Brian

The E.W. Scripps Company has selected Kate O’Brian to fill the newly created role of President/News. With this promotion, O'Brian is now responsible for all news operations across Scripps’ local media stations, Scripps News and Court TV.

Motion Denied In Ongoing ‘FOX Providence’ Retrans Case

A Massachusetts federal judge has denied a motion to dismiss a claim tied to misdirected retransmission consent fees, a request sought by a former licensee of "FOX Providence" in a complex case involving Verizon and Nexstar Media Group, which presently operates the Mission-owned property.