Political Advertising

The Politics of the Television Audience

Pundits and watchdogs can’t stop talking about political advertising – and in particular, they can’t stop talking about the amount of money that is...
Democrat and Republican

The Politics of the Radio Audience

A handy guide to buying and selling political advertising on America's radio stations.
Internet

Radio and the digital world: How consumers are connected

You do not need us to tell you how important new media is these days, led first and foremost by the internet.
Magazine Rack

Magazine scene: What television consumers are reading

You can tell a lot about the people who watch you programming by seeing what magazines they read.

Magazine scene: What radio consumers are reading

Is your station's audience more of a People group, or a Time Magazine group? What else do they like? Find out here.

How radio format fans use television

People who watch a certain type of program also tend to tune into certain types of radio content. Take a look.

Cashing in on consumers with television

When looking at television data, sports programming again does very well. However, television programming tends to flatten out the demographics

Cashing in on consumers with radio

Three formats completely dominate the results on the high end

Television consumer trends by occupation

What you watch on TV can be linked to what your job is -- here's a look at how television viewing and employment category match up.

Radio keeps consumers occupied

What you do for a living has a relationship with what types of radio programming you gravitate to -- here's a look at radio favorites by occupation.

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