Cathy Coughlin, senior EVP and global marketing officer of AT&T, will deliver the advertiser keynote on the closing day of RAB2009. Coughlin’s keynote will conclude the three day conference that includes a roster of national marketer panelists from the telecommunications, automotive, retail, restaurant and beverage categories. As head of marketing for the world’s largest communications company, Coughlin will offer her insights on successfully building and enhancing a brand amid the challenges of the current economic environment.
At AT&T, Coughlin oversees brand strategy, advertising, corporate communications, events and sponsorships worldwide. She leads the effort to build and strengthen the company’s brand and reputation around the globe.
Coughlin will talk about AT&T’s approach to reaching consumers, including the importance of meaningful and creative messaging and the need for strategic media planning across multiple platforms and touch points such as radio.
“I am looking forward to the opportunity to speak to the Radio industry,” Coughlin said. “Now, more than ever, we need to ensure we’re connecting with consumers in the most meaningful ways.