Cavemanscrib.com, GEICO’s interactive site, recently received platinum honors in the Hermes Creative Award competition for scoring a 90-100 in the Web site overall category. The marketing competition is sponsored by the Association of Marketing and Communications Professionals (AMCP).
GEICO recently released more videos into the lives of the cavemen on the interactive www.cavemanscrib.com site to show visitors about the post-party aftermath at the "crib." The site, which received more than one million unique visitors and more than 50 million hits, allows viewers to experience the party firsthand through camera phone video clips, photos, and voicemails on various phones and computers throughout the "crib."
The Hermes Creative Awards is an international competition honoring the messengers and creators of traditional and emerging media. The mission of the awards competition is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals.
RBR note: Stop for a second and open your browser and type in Cavemanscrib.com and you will see an awesome interactive media site. It will take you a number of hours of playing and viewing this site as this is how media interaction and the use of an entertainment website are meant to be. Awesome.