Christian Broadcasting Network (CBN) announced a strategic partnership with the group which calls itself the nation’s largest Hispanic Christian organization to provide inspirational television programs for the 47 million strong Hispanic American community.
The new programming deal by CBN is with the National Hispanic Christian Leadership Conference (NHCLC), also using the name Hispanic National Association of Evangelicals (Hispanic NAE).
“CBN is already reaching millions through their worldwide television programming. This partnership will ensure exponential growth in CBN’s reach to Hispanics in the US,” said Nick Garza, COO for the Hispanic Association of Evangelicals.
The partnership will forge a relationship identifying CBN as Senior Media Partner of Hispanic NAE & its 25,434 member churches. “As a result of this partnership, the Latino Church will be resourced with a vision-enhancing experience, in addition to programming that will edify the community in authentic ways,” said Jesse Miranda, CEO of NHCLC.
Spanish programming is hardly new for the network. CBN’s Spanish flagship program, Club 700 Hoy, airs weekly throughout Iberoamerica and the US while maintaining a faithful international following for more than 40 years and in as many as 25 Latino countries. Worldwide, CBN international programming can be seen by more than two billion people. CBN also offers a digital platform with an array of Spanish language programs for all ages.
“We are so excited about the partnership with NHCLC because they will let people know about the great inspirational media products that CBN has for helping Hispanic families worldwide,” commented Sandra Smith, Director of Programming for CBN International.