CBS and Cadillac pact for Fall Premiere party


CBS has entered into an exclusive partnership with Cadillac to launch the Network’s Monday night primetime lineup and unveil the 2008 Cadillac CTS.
The multi-platform campaign, dubbed "The Cadillac of Premieres," will include client-integrated promotions for television, Internet, and print and will cap off with a Cadillac-sponsored premiere party attended by stars from all of CBS’s Monday night shows. This marks the first time CBS has worked exclusively with one client to launch a single night’s lineup.

The launch includes a print extension, featuring the world’s smallest USB stick packaged into the 9/21 issue of Entertainment Weekly magazine (on sale Sept. 14). The re-useable flash drive will come filled with content from CBS’s Monday night lineup and previews of the 2008 Cadillac CTS. The device will also allow users to download a widget that will provide them with constant updates relating to CBS programming and the Cadillac Promotion as well as a video player showcasing the network’s daily schedule and episode previews.