CBS and Netflix go international


Having already done a US streaming deal back in February, CBS Corporation and Netflix have now added a non-exclusive international streaming deal. The two-year deal will make CBS programming available to Netflix subscribers in Canada and Latin America.

Beginning in September, priced at $7.99 a month, Netflix members in Canada will be able to enjoy both the current and complete back seasons for CW hit “90210,” as well as past seasons of critically lauded fan favorites from ShowTime such as “Californication,” “Dexter,” and “The United States of Tara.”  Canadian members will also have access to a broad range of CBS library programming, including “Numb3rs,” “Sleeper Cell,” and “Twin Peaks.”

Netflix announced in early July that it would be launching in 43 countries across Mexico, South America and the Caribbean later this year. Under this new deal with CBS, previous seasons of series, including “90210,” “Medium,” “Nurse Jackie,” “Californication” and “Dexter,” will be available for Latin American members to watch instantly, as will a broad range of library titles, including the original “Star Trek,” “Star Trek: The Next Generation,” “Charmed,” and “Twin Peaks.”

“We are pleased to be partners with Netflix as they rollout their superb service to new markets,” said Armando Nunez, President, CBS Studios International.  “This new arrangement — which does not compete with US ratings or ShowTime’s domestic subscriber base — underscores the popularity of CBS content around the world, and illustrates yet another meaningful way for us to realize incremental value from our vast library of content,” he added.
“We are delighted to be expanding our successful relationship with CBS to our newer markets in Canada and Latin America. We aim to provide the widest possible range of great TV shows so our members can always find something compelling to watch wherever and whenever they want,” said Ted Sarandos, Chief Content Officer of Netflix.

The deal got a quick thumbs-up from Wells Fargo Securities analyst Mari Ryvicker. She told clients that the deal with Netflix could add six cents per share to CBS earnings in 2012.