RUDOLPH SHINES BRIGHTEST ON WEDNESDAY Gallops Away with Across-the-Board Victory in Key Demos Holiday Special Helps Lead CBS to Wednesday Night Victory
It would take more than allergy season to stop the perpetual glow of Rudolph’s nose, and Wednesday night was no exception. CBS’s broadcast of its annual holiday special RUDOLPH THE RED-NOSED REINDEER helped the network win a decisive Wednesday night victory, placing first in viewers and 25-54, with Rudolph sweeping nearly every measurement in its time period, according to Nielsen preliminary live plus same day ratings for Wednesday, Dec 2.
RUDOLPH THE RED-NOSED REINDEER was first in viewers (10.74m), adults 25-54 (4.5/12), adults 18-49 (3.8/11), adults 18-34 (2.6/08), children 2-11 (5.8/18), children 6-11 (5.0/16) and tied for first in households (5.7/09, with NBC).
GRAMMYS NOMINATIONS CONCERT (4.0/06, 6.48m) was second at 9:00 PM in adults 25-54 (2.7/06), adults 18-49 (2.3/06) and adults 18-34 (1.7/05).
CRIMINAL MINDS SPECIAL at 10:00 PM was first in households (5.3/09), viewers (8.03m), adults 25-54 (2.7/07), adults 18-49 (2.2/06) and adults 18-34 (1.4/04), beating first-run programming on both NBC and ABC.
For the night, CBS was first in viewers (8.42m), adults 25-54 (3.3/08), tied for first in households (5.0/08, with NBC), second in adults 18-49 (2.8/08) and adults 18-34 (1.9/06).
(source: data and information provided by CBS)