“NCIS” delivers more than 19 million viewers, retaining 905 of last week’s audience opposite ‘American Idol’.
“NCIS” Finishes in Its Best Competitive Position against “Idol” in Viewers.
“The Good Wife” Places First at 10:00 PM in Viewers with Gains of +10% in Key Demos versus Last Week.
NCIS attracted 19.2 million viewers, retaining 90% of last week’s audience opposite a special edition of “American Idol” and marking the first time that the CBS series topped “Idol” head-to-head in households, according to Nielsen preliminary live plus same day ratings for Tuesday, March 1.
NCIS was first in households (11.7/18), second in viewers (19.20m), adults 25-54 (5.1/13) and adults 18-49 (3.8/11).
Against “American Idol”, NCIS retained 95% of last week’s household delivery (from 12.3/19), 82% of adults 25-54 (from 6.2/16), 86% of adults 18-49 (from 4.4/13) and 90% of viewers (from 21.32m) compared to last week.
NCIS beat “American Idol” from 8:00-9:00 PM for the first time ever in households and was in its best-ever competitive position in viewers (-1.44m).
NCIS: LOS ANGELES was first in households (9.5/15) and second in viewers (15.59m, -0.05m behind FOX), adults 25-54 (4.5/11) and adults 18-49 (3.2/09).
THE GOOD WIFE was first in households (7.4/13) and viewers (11.31m); it was second in adults 25-54 (3.4/09) and adults 18-49 (2.2/06). Compared to last week, THE GOOD WIFE was up +10% in both adults 25-54 (from 3.1/08) and adults 18-49 (from 2.0/06).
For the night, CBS was second in households (9.5/15), viewers (15.37m), adults 25-54 (4.3/11) and adults 18-49 (3.1/09).
(source: CBS)
