CBS claims November Sweep crown for most viewers

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CBS declared victory in November Sweep for total viewership. That’s nothing new for the Eye Network, since this makes 11 in a row.


CBS also claimed its ninth straight November Sweep win in adults 25-54.  In addition, the network said it has posted across-the-boards ratings growth versus a year ago, according to Nielsen live plus same day ratings for Oct. 28 through Nov. 23.

For the 2011 November Sweep, CBS placed first in viewers (11.43m), up +3% compared with last year, and first in adults 25-54 (3.8/09) up +6%. The Network is also up + 4% in adults 18-49 (2.8/08), compared with November 2010.

November 2011 Sweep vs. last year, Live Plus Same Day

      Nov. 2011  Nov. 2010
Network  Per2+   Per2+   % change
CBS   11.43m  11.13m  +3%
NBC   6.86m   7.19m   -5%
ABC   9.28m   9.68m   -4%
FOX   8.64m   7.79m   +11%

      Nov. 2011  Nov. 2010
Network  A25-54  A25-54  % change
CBS   3.8/09   3.6/09   +6%
NBC   2.8/07   2.9/07   -3%
ABC   3.2/08   3.3/09   -3%
FOX   3.5/08   3.0/08   +17%

   Nov. 2011  Nov. 2010
Network  A18-49  A18-49  % change
CBS   2.8/08   2.7/08   +4%
NBC   2.4/06   2.4/07   n.c.
ABC   2.5/07   2.6/08   -4%
FOX   3.1/08   2.7/08   +15%