CBS.com leads all other TV Network websites in unique monthly viewers (6.1MM), video streams (44.4MM) and minutes streamed (143 MM), according to comScore Video Metrix (Sept. 2008). This marks the second consecutive month that CBS.com has led the other broadcast networks in metrics across the board. CBS.com also experienced double digit growth in unique viewers month over month (16%) and year over year (60%), and triple digit growth in streams over last year (107%).
CBS Interactive’s leadership position among its network peers mirrors the success at the CBS Television Network, which has opened the 2008/09 broadcast season as the number one network in total viewers and the key adult 18-49 and 25-54 demos.
Additionally, in an ongoing customer survey commissioned by CBS and conducted by Magid Media Labs, 83% of more than 71,000 people polled across the CBS Audience Network said they were very satisfied with their online experience on the CBS Audience Network. In addition, the Magid Study also shows that CBS reaches a younger demographic online than on air, with an average age of 36 vs. 53 years old. The study also measured key advertiser metrics which found a typical advertisement on the CBS Audience Network receives a 33% brand lift and viewers indicate a 26% lift in intent to purchase.