CBS won every half hour on Monday in adults 18-49 and adults 25-54 paced by TWO AND A HALF MEN, the night’s number one broadcast in all ratings categories and series high ratings for the second season premiere of MIKE & MOLLY, according to Nielsen preliminary live plus same day ratings for Sept. 26.
At 8:00 PM, HOW I MET YOUR MOTHER was first in adults 25-54 (5.0/13), adults 18-49 (4.4/12), adults 18-34 (4.0/13), second in households (6.4/10) and viewers (10.56m).
At 8:30 PM, 2 BROKE GIRLS was first in adults 25-54 (5.4/12), adults 18-49 (4.5/11), second in households (7.0/10) and viewers (11.58m). 2 BROKE GIRLS built on its HOW I MET YOUR MOTHER lead-in by +9% in households, +8% in adults 25-54, +2% in adults 18-49 and added +1.02m viewers.
At 9:00 PM, TWO AND A HALF MEN was first in households (12.0/17), viewers (20.03m), adults 25-54 (8.5/18) and adults 18-49 (7.2/17). TWO AND A HALF MEN was the night’s top broadcast in these measures.
The second season premiere of MIKE & MOLLY (P) was first in adults 25-54 (5.9/12), adults 18-49 (4.9/11), second in households (8.5/12) and viewers (13.98m). MIKE AND MOLLY posted series highs in these measures.
Compared to last year’s series premiere (on September 20, 2010), MIKE & MOLLY was up +12% in households (from 7.6/11), +16% in adults 25-54 (from 5.1/11), +26% in adults 18-49 (from 3.9/10) and added +1.75m viewers (from 12.23m, +14%).
At 10:00 PM, HAWAII FIVE-0 won its time slot in adults 25-54 (4.0/09), adults 18-49 (3.3/08), second in both households (7.0/11) and viewers (11.06m).
For the night, CBS was first in adults 25-54 (5.5/12), adults 18-49 (4.6/11), adults 18-34 (3.5/10), second in both households (8.0/12) and viewers (13.05m).
“TWO AND A HALF MEN” IS MONDAY’S NUMBER ONE PROGRAM IN VIEWERS (20.03m) AND ADULTS 18-49 (7.2/17)
The Second Season Premiere of “Mike & Molly” Delivers Series Highs in All Ratings Measures.
“2 Broke Girls” Wins its Regular Time Period Premiere in Key Demos and Builds on its Lead-In.
“How I Met Your Mother” and “Hawaii Five-0” Place First in Key Demos.
CBS Wins Every Half Hour on Monday in Adults 18-49 and Adults 25-54.
Note: DVR penetration is at 42%, up from 38% last year. Last Fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.