CBS completes upfront


CBS has wrapped up upfront sales for its 2010-2011 season, according to the network. It scored CPM price increases of between 9% and 10%, according to AdAge. NBC and ABC, meanwhile, are close to done if not already complete, according to the story. CBS’s total volume of ad commitments for the fall season should come to between $2.4 billion and $2.6 billion. Last year, CBS secured between $2.13 billion and $2.25 billion, according to AdAge estimates.

With advertisers demanding less time in 2009, CBS only sold around 65% of its inventory at the last year’s upfront. This year, CBS’s volume sold is expected to come in between 75% and 80%. ABC and NBC were said to be nearing a close as well, with ABC reportedly securing price increases of 8% to 9%, and NBC at least 7%.

Fox and The CW network completed upfront sales last week.