CBS, EcoZone launch Green Schools initiative; name sponsors


EcoMedia, a leading environmental media company, and CBS Corp. kicked off the CBS and EcoZone Green Schools Initiative. One winning school in each city will receive a green makeover valued at approximately $250,000 in products and services and overseen by a professional "green schools coach."

EcoMedia and CBS were joined by Miami Mayor and current President of the U.S. Conference of Mayors Manny Diaz, and Miami-Dade Superintendent of Schools Alberto Carvalho, in a call for entries from schools in Miami, the Initiative’s first market.

EcoMedia has secured pre-sale sponsorships from a cross-section of traditional and non-traditional advertisers including Microsoft, TCP, O Organics, and the National Oceanic and Atmospheric Administration (NOAA). Like all EcoMedia programs, the Green Schools Initiative is only made possible by the sponsors who purchase media through the world class advertising assets offered by EcoMedia and its media partners, including CBS, Kimco Realty, Worldwide Pants, and KIWI Magazine. A significant portion of these sponsors’ media dollars will help fund the makeovers.

Additional opportunities for sponsor involvement with the Green Schools initiative are available in Miami and markets where calls for entries will be launched over the next few weeks. EcoMedia and CBS expect this innovative public-private partnership to continue expanding to award green makeovers to schools across the country.

Students, teachers and administrators can enter the Green Schools Initiative by submitting a creative response that expresses what "being green" means to them. Winners will be chosen by a committee consisting of members of EcoMedia’s Advisory Board, including USGBC, NOAA EPA/Energy Star, Waterkeeper Alliance, city and school officials, corporate sponsors, and members of the CBS Corp., and will be announced in January.