CBS first in viewers and 25-54; NCIS’ and NCIS: LA are hot

0

CBS PLACES FIRST IN VIEWERS AND ADULTS 25-54


“The Big Bang Theory,” “Two and a Half Men,” “The New Adventures of Old Christine,” “Survivor: Samoa,” “The Mentalist” and “Cold Case” Hit Season Highs in Viewers

“The Big Bang Theory” is the No. 1 Scripted Program in Key Demos

Rebroadcasts of “NCIS” and “NCIS: Los Angeles” Draw More Viewers Than all Scripted Programming on the Competition

CBS placed first in viewers for the 11th time in 12 weeks, first in adult 25-54 and just one-tenth of a rating point from first in adults 18-49 as several CBS series hit season highs in viewers, according to Nielsen live plus same day ratings for the week ending Dec. 13, week 12 of the 2009-2010 television season.

THE BIG BANG THEORY, TWO AND A HALF MEN, THE NEW ADVENTURES OF OLD CHRISTINE, SURVIVOR: SAMOA, THE MENTALIST and COLD CASE all delivered their largest audiences of the season while THE BIG BANG THEORY was the week’s top scripted program in key demographics.
           
Additionally, rebroadcasts of NCIS and NCIS: LOS ANGELES attracted more viewers than all other scripted programming on the competition.
           
For the week in viewers:  CBS (10.55m), NBC (8.76m), ABC (6.83m) and FOX (6.22m).   Season-to-date, CBS is first in viewers (11.90m), ahead of ABC (9.97m), FOX (9.20m) and NBC (7.93m). 

For the week in key demographics, CBS was first in adults 25-54 (3.5/09) and second in adults 18-49 (2.7/08, -0.1 behind NBC).    Season-to-date, CBS is first in adults 25-54 (4.1/10), and second in adults 18-49 (3.2/09).

For the week in households:  CBS (6.6/11), NBC (5.5/09), ABC (4.2/07) and  FOX (3.8/06). Season-to-date, CBS is first (7.4/12), ahead of ABC (6.3/10), FOX (5.5/09) and NBC (5.0/08). 

CBS’s Weekly Highlights: 
 
TWO AND A HALF MEN was first in households (8.8/13), viewers (14.84m), adults 25-54 (6.2/14), adults 18-49 (5.0/12) and adults 18-34 (3.6/10).   These were season highs for TWO AND A HALF MEN in viewers, adults 25-54, adults 18-49 and adults 18-34. 
 
THE BIG BANG THEORY was first in households (8.4/13), viewers (14.38m), adults 25-54 (6.5/14), adults 18-49 (5.6/13) and adults 18-34 (4.5/12).  THE BIG BANG THEORY improved on its TWO AND A HALF MEN lead-in by +5% in adults 25-54, +12% in adults 18-49 and +25% in adults 18-34.  These were series highs for THE BIG BANG THEORY in viewers, adults 25-54, adults 18-49 and adults 18-34. 
 
CSI: MIAMI was first in households (8.0/13), viewers (12.72m), adults 25-54 (4.6/11), adults 18-49 (3.7/10) and adults 18-34 (2.8/08).  CSI: MIAMI beat the competition combined in viewers (vs. 12.48m, +2%), adults 25-54 (vs. 4.1/10, +12%), adults 18-49 (vs. 3.5/09, +6%) and tied in adults 18-34. 
 
NCIS (R) was first in households (9.5/15) and viewers (15.09m). 
 
NCIS: LOS ANGELES (R) was second in households (7.6/12), viewers (12.04m) and adults 25-54 (3.3/08).
 
THE NEW ADVENTURES OF OLD CHRISTINE was first in households (4.8/08), second in viewers (7.49m) and adults 25-54 (2.8/07) and tied for second in adults 18-49 (2.2/06, with FOX).  Compared to its last first-run episode (Nov. 25), THE NEW ADVENTURES OF OLD CHRISTINE was up +14% in households (from 4.2/08), +22% in adults 25-54 (from 2.3/07), +29% in adults 18-49 (from 1.7/06) and added +630,000 viewers (from 6.86m, +9%).  This was THE NEW ADVENTURES OF OLD CHRISTINE’s best delivery in viewers since December 10, 2008. 
 
CRIMINAL MINDS was first in households (8.9/14), viewers (14.43m), adults 25-54 (5.1/12) and adults 18-49 (3.9/10).  Compared to its last first-run episode (Nov. 25), CRIMINAL MINDS was up +9% in households (from 8.2/14), +21% in adults 25-54 (from 4.2/11), +22% in adults 18-49 (from 3.2/09) and added +820,000 viewers (from 13.61m, +6%).  This was CRIMINAL MINDS’s best deliveries in viewers, adults 25-54 and adults 18-49 since Sept. 23, 2009 (the season premiere).  
 
CSI: NY was first in households (8.4/14), viewers (12.97m), adults 25-54 (4.2/11) and adults 18-49 (3.2/09).  Compared to its last first-run episode (Nov. 25), CSI: NY was up +6% in households (from 7.9/15), +11% in adults 25-54 (from 3.8/11), +14% in adults 18-49 (from 2.8/09) and added +290,000 viewers (from 12.68m, +2%). 
 
SURVIVOR: SAMOA won its time period in households (7.6/12), viewers (13.25m), adults 25-54 (5.1/13) and adults 18-49 (4.2/12).  Compared to last week, SURVIVOR: SAMOA was up +1% in households (from 7.5/12), +6% in adults 25-54 (from 4.8/12), +8% in adults 18-49 (from 3.9/11) and added +430,000 viewers (from 12.82m, +3%).  SURVIVOR: SAMOA posted season highs in viewers, adults 25-54 and adults 18-49. 
 
CSI: CRIME SCENE INVESTIGATION won its time period in households (10.0/16), viewers (16.43m), adults 25-54 (5.2/13) and adults 18-49 (3.9/10).  Compared to its last first-run episode (on Nov. 19, 2009), CSI: was up +8% in households (from 9.3/15), +13% in adults 25-54 (from 4.6/11), +11% in adults 18-49 (from 3.5/09) and added +1.49m viewers (from 14.94m, +10%). 
 
THE MENTALIST won its time period in households (10.3/18), viewers (16.37m), adults 25-54 (4.9/13) and adults 18-49 (3.6/10).  THE MENTALIST delivered its largest audience of the season. 
 
60 MINUTES (7:21-8:21PM) was first in households (10.2/16), viewers (16.24m), adults 25-54 (4.6/11) and adults 18-49 (3.6/10) in the 7:30-8:30PM time slot.  This was the second best 60 MINUTES best performance this season in these measures, all behind November 8, 2009. 
 
COLD CASE (9:21-10:21PM, 6.5/10, 10.30m) posted its largest audience of the season.   

CBS top programs of the week:  #2 CSI: CRIME SCENE INVESTIGATION (an average of 16.43m), #3 THE MENTALIST (16.37m), #4 60 MINUTES (16.24m), #5 NCIS (R) (15.09m), #7 TWO AND A HALF MEN (14.84m), #8 CRIMINAL MINDS (14.43m), #9 THE BIG BANG THEORY (14.38m), #11 SURVIVOR: SAMOA (13.25m), #12 CSI: NY (12.97m), #13 CSI: MIAMI (12.72m), #14 NCIS: LOS ANGELES (R) (12.04m), #21 COLD CASE (10.30m), #24 THE MENTALIST SUNDAY SPECIAL (R) (S) (9.37m), #26 THE GOOD WIFE (R) (9.10m) and #28 HOW I MET YOUR MOTHER (8.79m).
  
Prime averages are based on the following hours of rated broadcasts in Week #12:

CBS – 22 hours
NBC – 21 ½ hours
ABC – 22 hours
FOX – 15 hours

NATIONAL NIELSEN SUMMARY – PRIMETIME                                                                                    
Week #12 of 2009-10 Season (ending: 12/13/09)*                                                                                         
*Editor’s Note:  The comparable week last year included the two-hour SURVIVOR finale.
                                                                                               
                        2009-10                       2008-09                                  
HOUSEHOLDS                                                                                             
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 6.6       11                    7.4       12                    -11%
NBC                5.5       9                      5.4       9                      +2%
ABC                4.2       7                      4.0       7                      +5%
FOX                3.8       6                      3.7       6                      +3%
                                                                                                                                               
VIEWERS                                                                                          
                        (000)                            (000)                            Chg
CBS                 10,549                         11,924                         -12%
NBC                8,760                           8,796                           n.c.
ABC                6,829                           6,327                           +8%
FOX                6,221                           5,994                           +4%
                                                                                                                                   
A25-54                                                                                               
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 3.5       9                      4.3       11                    -19%
NBC                3.3       9                      3.6       9                      -8%
ABC                2.4       6                      2.3       6                      +4%
FOX                2.5       6                      2.4       6                      +4%
                                                                                                                                   
A18-49                                                                                               
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 2.7       8                      3.3       9                      -18%
NBC                2.8       8                      3.2       9                      -13%
ABC                2.0       6                      1.9       5                      +5%
FOX                2.2       6                      2.2       6                      n.c.
                                                                                                                                   
A18-34                                                                                               
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 1.9       6                      2.2       7                      -14%
NBC                2.3       7                      2.8       8                      -18%
ABC                1.6       5                      1.4       4                      +14%
FOX                2.1       7                      2.0       6                      +5%
                                                                                                                                 
NATIONAL NIELSEN SUMMARY-
PRIMETIME                                                                                    
                                                                                               
SEASON-TO-DATE RATINGS REPORT (09/21/09-12/13/09)                                                                                           
                        2009-10                       2008-09                                  
HOUSEHOLDS                                                                                             
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 7.4       12                    7.6       12                    -3%
NBC                5.0       8                      5.0       8                      n.c.
ABC                6.3       10                    6.5       10                    -3%
FOX                5.5       9                      4.9       8                      +12%
                                                                                                                                   
VIEWERS                                                                                          
                        (000)                            (000)                            Chg
CBS                 11,896                         12,144                         -2%
NBC                7,934                           8,087                           -2%
ABC                9,970                           10,286                         -3%
FOX                9,201                           8,014                           +15%
                                                                                                                                   
A25-54                                                                                               
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 4.1       10                    4.3       10                    -5%
NBC                3.2       8                      3.4       8                      -6%
ABC                3.6       9                      3.8       9                      -5%
FOX                3.7       9                      3.3       8                      +12%
                                                                                                                                   
A18-49                                                                                               
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 3.2       9                      3.4       9                      -6%
NBC                2.8       7                      3.0       8                      -7%
ABC                3.0       8                      3.2       8                      -6%
FOX                3.4       9                      3.0       8                      +13%
                                                                                                                                   
A18-34                                                                                               
                        Rtg       Sh                    Rtg       Sh                    Chg
CBS                 2.1       7                      2.2       7                      -5%
NBC                2.4       7                      2.7       8                      -11%
ABC                2.4       7                      2.6       8                      -8%
FOX                3.3       10                    2.8       8                      +18%

National Nielsen Rank for Demographic: PER2+    for    12/7/2009  –  12/13/2009                                          

                                                                                                            Persons 2+ (000)
1.         NBC Sunday Night Football                 Eagles vs Giants           NBC    20882
2.         CSI                                                                                          CBS     16429
3.         THE MENTALIST                                                                  CBS     16372
4.         60 MINUTES                                                                          CBS     16238
5.         NCIS                                                                           (R)       CBS     15087
6.         Sunday Night NFL Pre-Kick                                                    NBC    15085
7.         TWO AND A HALF MEN                                                     CBS     14840
8.         CRIMINAL MINDS                                                               CBS     14433
9.         THE BIG BANG THEORY                                                     CBS     14377
10.       Biggest Loser 8                                                                        NBC    13452
11.       SURVIVOR: SAMOA                                                            CBS     13251
12.       CSI: NY                                                                                  CBS     12965
13.       CSI: MIAMI                                                                            CBS     12719
14.       NCIS: LOS ANGELES                                               (R)       CBS     12044
15.       Disney Prep & Landing                                      (S)       ABC    12042
16.       Christmas At The White House                          (S)       ABC    11954
17.       Charlie Brown Christmas                                              (R)(S)  ABC    11171
18.       Bones                                                                                       FOX    10902
19.       Barbara Walters Presents:
10 Most Fascinating People of 2009                             (S)       ABC    10548
20.       Extreme Makeover: Home Edition-8PM                                   ABC    10343
                                               
National Nielsen Rank for Demographic: A2554    for    12/7/2009  –  12/13/2009                                          

                                                                                                            Adults 25-54 Rating
1.         NBC Sunday Night Football                 Eagles vs Giants           NBC    8.8
2.         THE BIG BANG THEORY                                                     CBS     6.5
3.         TWO AND A HALF MEN                                                     CBS     6.2
4.         Sunday Night NFL Pre-Kick                                                    NBC    6.0
5.         Biggest Loser 8                                                                        NBC    5.8
6.         CSI                                                                                          CBS     5.2
7.         CRIMINAL MINDS                                                               CBS     5.1
7.         SURVIVOR: SAMOA                                                            CBS     5.1
9.         THE MENTALIST                                                                  CBS     4.9
10.       Disney Prep & Landing                                      (S)       ABC    4.7
11.       CSI: MIAMI                                                                            CBS     4.6
11.       60 MINUTES                                                                          CBS     4.6
13.       Charlie Brown Christmas                                              (R)(S)  ABC    4.4
14.       Modern Family                                                              ABC    4.2
14.       CSI: NY                                                                                  CBS     4.2
14.       NCIS                                                                           (R)       CBS     4.2
17.       Football Night America Part 3             

(source: data and information provided by CBS)