The season premiere of THE BIG BANG THEORY (P) was first in households (8.5/14), viewers (14.061m), adults 25-54 (6.2/17) and adults 18-49 (4.8/15). THE BIG BANG THEORY posted its largest Thursday audience to date, posted best Thursday households and adults 25-54 ratings and second best Thursday adults 18-49 ratings.
A special second episode of THE BIG BANG THEORY 8:30 PM SPECIAL (S) was first in households (8.7/14), viewers (14.65m), adults 25-54 (6.4/16) and adults 18-49 (5.0/14). THE BIG BANG THEORY 8:30 PM SPECIAL was the night’s number one program in households, viewers, adults 25-54 and adults 18-49.
At 9:00 PM, the series premiere of PERSON OF INTEREST (P) was first in households (8.3/13), viewers (13.22m), second in adults 25-54 (4.4/10, tie with ABC) and averaged a 3.1/08 in adults 18-49. PERSON OF INTEREST posted the time period’s best drama delivery in households, viewers, adults 25-54 and adults 18-49 since March 10, 2011 (CSI: CRIME SCENE INVESTIGATION).
At 10:00 PM, the season premiere of THE MENTALIST (P) was first in households (8.3/13), viewers (13.36m), second in adults 25-54 (3.9/09) and adults 18-49 (2.8/07).
For the night, CBS was first in households (8.4/13), viewers (13.64m), adults 25-54 (4.9/12) and second in adults 18-49 (3.6/10). CBS won premiere week Thursday in households, viewers and adults 25-54 for the second consecutive year.
CBS won premiere Thursday in viewers and adults 25-54 led by THE BIG BANG THEORY, the night’s No.1 program in viewers, adults 18-49 and adults 25-54, and PERSON OF INTEREST and THE MENTALIST, both winning their time periods in viewers, according to Nielsen preliminary live plus same day ratings for Sept. 22.
Note: DVR penetration is at 42%, up from 38% last year. Last Fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow as well.