Led by NCIS, CBS had the week’s top five series in viewers for the first time this season and the top two series in adults 18-49, according to Nielsen live plus same day ratings for the week ending March 10, Week 24 of the 2012-2013 television season.
Among adults 18-49, CBS had the top two broadcasts and five of the top 10 – more than any other network. CBS had the week’s top two broadcasts/comedies (THE BIG BANG THEORY and TWO AND A HALF MEN) and top three broadcast dramas (NCIS, NCIS: LOS ANGELES (tie) and PERSON OF INTEREST (tie)) in adults 18-49. Both comedies finished ahead of all three editions of “American Idol.”
Among adults 25-54, CBS had the top three broadcasts with THE BIG BANG THEORY, TWO AND A HALF MEN and NCIS, and six of the top 10 broadcasts – more than the other networks combined. CBS had the week’s top three broadcast dramas in adults 25-54 with NCIS, NCIS: LOS ANGELES and PERSON OF INTEREST.
Season-to-date, CBS remains first in adults 18-49 (3.1/09, +0.5 rating points ahead of second-place FOX, +19%), adults 25-54 (4.0/10, +1.0 rating points ahead of second-place NBC, +33%) and viewers (12.40m, +4.55 million ahead of second-place ABC).
For the week in viewers, CBS (9.35m), FOX (7.48m), ABC (5.41m) and NBC (3.53m). Season-to-date in viewers: CBS (12.40m), ABC (7.85m), NBC (7.36m) and FOX (7.13m).
For the week in key demographics, CBS was second in both adults 25-54 (2.7/07) and adults 18-49 (1.9/05). Season-to-date, CBS is first in adults 25-54 (4.0/10) and adults 18-49 (3.1/09).
For the week in households: CBS (6.0/10), FOX (4.5/07), ABC (3.5/06) and NBC (2.3/04). Season-to-date in households: CBS (7.6/12), ABC (5.0/08), NBC (4.6/07) and FOX (4.3/07).
CBS Weekly Highlights:
RULES OF ENGAGEMENT (4.4/07, 6.92m) was tied for first in adults 25-54 (3.1/07, with ABC).
NCIS was first in households (12.9/19), viewers (20.81m), adults 25-54 (5.2/13) and adults 18-49 (3.4/10). NCIS beat NBC, ABC, FOX and CW combined by +500,000 viewers (vs. 20.31m). NCIS posted more than 20 million viewers live plus same day for the last seven first-run episodes. NCIS beat an “American Idol” broadcast in their common hour for the first time ever in both adults 25-54 (+0.8 rating points) and adults 18-49 (+0.1 rating points) and by the largest margin ever in households (+6.3 rating points – nearly matching “American Idol’s” 6.6 household rating) and viewers (+9.69m).
NCIS: LOS ANGELES was first in households (10.0/15) and viewers (16.24m), and was second in both adults 25-54 (4.3/10) and adults 18-49 (2.8/07). NCIS: LOS ANGELES beat an “American Idol” broadcast in their common hour for the first time ever in households (+2.6 rating points) and viewers (+3.91m), and was in its closest competitive position in both adults 25-54 (-0.4 rating points) and adults 18-49 (-0.8 rating points).
GOLDEN BOY was first in households (6.2/10), viewers (9.40m), adults 25-54 (2.5/06) and adults 18-49 (1.6/05). GOLDEN BOY beat the competition combined in viewers by +140,000 viewers (vs. 9.26m).
SURVIVOR: CARAMOAN was second in households (6.0/09), viewers (9.58m), adults 25-54 (3.7/09) and adults 18-49 (2.6/07). Compared to last week, SURVIVOR: CARAMOAN was up +5% in households (from 5.7/09), +3% in adults 25-54 (from 3.6/09), was even in adults 18-49 and added +410,000 viewers (from 9.17m, +4%).
THE BIG BANG THEORY (8:00-8:31 PM) was first in households (10.5/17), viewers (17.63m), adults 25-54 (7.1/19), adults 18-49 (5.5/17) and adults 18-34 (3.9/14). Compared to the last first-run episode (on Feb. 21, 2013), THE BIG BANG THEORY was even in both adults 25-54 and adults 18-34 and added +10,000 viewers (from 17.62m). THE BIG BANG THEORY was the night’s #1 program in households, viewers, adults 25-54, adults 18-49 and adults 18-34.
TWO AND A HALF MEN was first in households (8.3/13), viewers (13.54m), adults 25-54 (5.3/13) and adults 18-49 (3.9/11). TWO AND A HALF MEN beat “American Idol” in the common half-hour in adults 18-49 (3.9/11 vs. 3.5/10, +11%) for the first time ever. Compared to the last first-run episode (on Feb. 21, 2013), TWO AND A HALF MEN was up +2% in both households (from 8.1/12) and adults 25-54 (from 5.2/12), was even in adults 18-49 and added +130,000 viewers (from 13.41m, +1%).
PERSON OF INTEREST was first in households (9.1/14), viewers (14.57m) and adults 25-54 (4.2/10), and was second in adults 18-49 (2.8/08). In the 9:30 PM half-hour, PERSON OF INTEREST beat “Glee” in adults 18-49 (2.8/08 vs. 2.6/07, +8%). Compared to the last first-run episode (on Feb. 21, 2013), PERSON OF INTEREST was up +5% in households (from 8.7/13), +2% in adults 25-54 (from 4.1/09) and added +350,000 viewers (from 14.22m, +2%).
UNDERCOVER BOSS was first in households (4.8/08) and viewers (7.33m), and was tied for first with ABC in both adults 25-54 (2.1/06) and adults 18-49 (1.4/05).
BLUE BLOODS was first in households (6.9/12), viewers (10.72m) and adults 25-54 (2.3/06), and was second in adults 18-49 (1.4/04). Compared to the last first-run episode (on Feb. 22, 2013), BLUE BLOODS was up +5% in adults 25-54 (from 2.2/06) and was even in adults 18-49.
60 MINUTES was first in households (7.5/13), viewers (11.59m), adults 25-54 (2.6/07) and adults 18-49 (1.6/05).
THE AMAZING RACE was first in households (5.5/09), viewers (9.27m), adults 25-54 (3.4/08) and adults 18-49 (2.4/07). Compared to last week, THE AMAZING RACE was up +4% in adults 25-54 (from 3.3/08) and added +30,000 viewers (from 9.24m).
THE MENTALIST was first in households (6.1/10) and viewers (9.52m), was tied for first in adults 25-54 (2.4/05, with NBC) and was second in adults 18-49 (1.7/04). Compared to last week, THE MENTALIST was up +9% in adults 25-54 (from 2.2/05), +13% in adults 18-49 (from 1.5/04), was even in households and added +280,000 viewers (from 9.24m, +3%).
CBS top programs of the week: #1 NCIS (an average of 20.81m viewers), #2 THE BIG BANG THEORY (17.63m), #3 NCIS: LOS ANGELES (16.24m), #4 PERSON OF INTEREST (14.57m), #5 TWO AND A HALF MEN (13.54m), #9 60 MINUTES (11.59m), #10 BLUE BLOODS (10.72m), #11 SURVIVOR: CARAMOAN (9.58m), #12 THE MENTALIST (9.52m), #13 GOLDEN BOY (9.40m), #14 THE AMAZING RACE 22 (9.27m), #15 THE GOOD WIFE (9.21m), #17 ELEMENTARY (R) (8.70m), #21 GOLDEN BOY FRIDAY SPECIAL (S) (7.41m), #22 UNDERCOVER BOSS (7.33m), #25 RULES OF ENGAGEMENT (6.92m), #27 CRIMINAL MINDS (R) (6.85m), #29 MIKE & MOLLY (R) (6.79m) and #30 CSI: CRIME SCENE INVESTIGATION (R) (6.73m).
