CBS announced a multi-year deal with ProElite Inc. to bring mixed martial arts events to a major broadcast network for the first time. CBS will broadcast four mixed martial arts events per year, produced by ProElite’s EliteXC fight division, as two-hour live primetime specials targeted for Saturday nights.
The agreement augments an existing relationship between CBS Corporation and ProElite, which began broadcasting its EliteXC live events on CBS’s Showtime premium cable network in 2007. EliteXC events will continue to air on Showtime.
Additionally, CBS Interactive and ProElite’s new media division, ProElite.com, will collaborate on generating interactive content for both companies’ platforms, including CBSSports.com.