A partnership with The Sports Illustrated Group will have CSBSports.com and MaxPreps.com sharing and distributing content with SI. The deal covers various digital and print assets.
MaxPreps.com, the online high school sports site of CBS Interactive, will now be featured in SI.com’s High School section front, as well as become the engine for the iconic Sports Illustrated Faces in the Crowd franchise both in print and digital.
CBSSports.com will feature direct links across its site to SI.com’s award-winning writers, including Peter King and Tom Verducci. SI.com will promote live sports video on CBSSports.com such as SEC Live and Fantasy Football Today.
“We’re thrilled to be partnering with Sports Illustrated for a deal that truly highlights the strengths of two very powerful brands in sports media,” said Jason Kint, Senior Vice President and General Manager, CBSSports.com. “The increased exposure for MaxPreps.com through its association with Faces in the Crowd, as well as the content sharing with Sports Illustrated writers on CBSSports.com, should truly be a winning combination for both sides,” he added.
“The prospect of teaming some of the assets of The Sports Illustrated Group with CBSSports.com is truly exciting. The combination will provide an outstanding service to users as well as shine a brighter light on our collective efforts,” said SI.com Managing Editor, Paul Fichtenbaum.