CBS Interactive posts traffic increases

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CBS Interactive announced significant increases in traffic across its leading brands, according to Nielsen Online (November 2008, U.S. Data). The increases, which follow the strong growth reported by comScore MediaMetrix last week, reflect CBS Interactive’s success at producing the best online content across the categories that people care about most.


Highlights:

CBSNews.com content around the 2008 Elections contributed to significant year-over-year increases in unique users (63%), site visits (98%), and total minutes (135%) spent on the site

CNET and GameSpot continued to post growth as consumers turned to both sites for advice on what games, technology, and consumer electronic product to buy this holiday season. CNET posted a 12% growth in unique users month-over-month and GameSpot post a 21% year-over-year increase in users.

Last.fm posted a 26% year-over-year increase in unique users and a 21% year-over-year increase in total minutes spent on the site. Due to holiday gaming sales, GameSpot saw an up-tick in unique users year-over-year of 21%

CBS.com continues to lead its network competitors in key engagement metrics, including minutes per person (11.9) and pages per person (17)

CBSSports.com continues to lead their competitive set in engagements with 62.8 minutes per user.