CBS Interactive has created a premium in-house ad network that offers ad solutions across CBS Interactive’s network of leading media properties. Powered by Madison, CBS Interactive’s own ad serving platform, the CBS Interactive Premium Ad Network gives marketers a direct way to take advantage of the massive Top 10 reach and quality content offered across CBS Interactive. As a result, CBS Interactive will immediately discontinue the use of third-party ad networks for display advertising across all of its sites worldwide.
“In a world of infinite online inventory, advertisers increasingly need to associate with premium properties that connect them to the right audiences in the right environments.” said Neil Ashe, President, CBS Interactive. “We are combining cutting-edge advertising solutions with our uniquely attractive audience to create the kind of branded engagement that will lead the industry forward.”
CBS Interactive reaches more than 200 million people each month and is the leading producer and distributor of premium content on the Web. CBS Interactive’s brands include CNET, GameSpot, CBSSports.com, CBS.com, TV.com, CBSNews.com, TheInsider.com, CHOW, CBS MoneyWatch, BNET and ZDNet.
The network offers advertisers the reach of an ad network combined with the quality environment that CBS Interactive uniquely offers across its large and engaged audience. This is powered by the technological capabilities of Madison, CBS Interactive’s interoperable ad serving platform, built upon the company’s proprietary ad serving technology.
Additional benefits of the platform include:
• Advanced demographic, behavioral and retargeting solutions
• The flexibility to connect with best of breed third-party ad serving, targeting and rich media solutions across the digital marketing landscape
• Constantly evolving marketing solutions that leverage CBS Interactive’s unique relationship and knowledge of its users and their interests