The “Live on Letterman” music series returns with Brooklyn’s own Indie Rock band MGMT, who will perform a “Live on Letterman” webcast concert from the Ed Sullivan Theater on 5/11, following the taping of the band’s performance on the Letterman. During the concert, MGMT will perform songs from their recently released sophomore effort, Congratulations, as well as songs from their debut album, Oracular Spectacular.
The event will be promoted across and broadcast on several CBS assets, as the concert will be streamed on CBS.com (www.cbs.com/late_night/late_show) that evening at 8:00 PM ET, with extensive coverage on-air and online provided by several CBS Radio stations in major markets across the country. Additionally, access to live and on-demand video of the concert will be available on CBS properties, including Last.fm, mp3.com, TV.com, etonline.com and theinsider.com, as well as CBS Television station sites.
The following stations will broadcast coverage of the exclusive concert:
WPBZ – West Palm Beach
WKRK – Cleveland
KITS – San Francisco
WXRT – Chicago
KXTE – Las Vegas
KROQ – Los Angeles
Last.fm Discover stations in New York, WWFS-FM (102.7 HD2); Los Angeles, KCBS-FM (93.1 HD2); Chicago, WXRT-FM (93.1 HD3); and San Francisco, KITS-FM (105.3 HD3) will simulcast the event live.
RBR-TVBR observation: It would be interesting to see the multiplatform audience numbers after this takes place. Add them all together and you may have a heck of a pitch for the next one. A great example of using each and every asset to cross-promote and maximize audience – from FM HD multicast channels all the way up to live television.