CBS announced the launch of "EyeLab," an editing studio dedicated to creating CBS-based promotional content to be distributed across CBS Interactive platforms. The new short-form video content will be produced by fans, next-generation online content editors, and producers of CBS programming and will be tied to content from CBS News, Sports, Entertainment, Late Night and Daytime, as well as CSTV and Showtime. EyeLab clips will be distributed across the CBS Audience Network, including CBS.com and CBS Mobile.
EyeLab builds on research demonstrating that short-form clips are among the most viewed videos on the Web. The studio will be dedicated to creating thousands of original clips that will enable users to engage with and sample video tied to CBS’s content.
Says Patrick Keane, EVP/Chief Marketing Officer, CBS Interactive: "…this represents the next step-catering content better for our users based on what we’re learning about them. The creation of EyeLab also underscores another key difference in the Interactive platforms, which is the ability to handle and program for inverse scarcity- EyeLab can’t feed the Audience Network, CBS.com or CBS Mobile too much content."